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Stevia set for sweet success in Europe

Stevia, the plant-based intense sweetener, was approved for use in foods and beverages in the EU this month. Ben Cooper looks at what stevia...

PureCircle results cause misgivings over stevia

After stevia producer PureCircle today (19 September) reported an annual loss, industry observers may question whether the alternative sweet...


Sam Webb | 14 Nov 2011

Two potentially significant policy developments emerged last week - the EU approved the use of the sweetener stevia in food and drink products, while Russia moved nearer to finally joining the WTO.


just-food.com | 19 Nov 2010

The merger between Greencore and Northern Foods, the race to own Yoplait, reform of Europe's farm policy and Unilever's new push on sustainability all got people talking this week. Here is the best of who said what.


Dean Best | 24 Sep 2010

With the pull of consumer demand for diet or low-sugar foods and the push of regulatory pressure to reformulate products, food and beverage manufacturers are increasingly looking to intense sweeteners - and the new kid on the block, at least in key markets like the US and Europe - is stevia.

Latest Interviews

Dean Best | 26 Jan 2011

Brussels has yet to fully clear the use of natural sweetener stevia in the EU but already suppliers are preparing the launch of products including the ingredient. Cargill and Associated British Foods are lining up the introduction of Truvia - a table-top sweetener made with stevia - in the UK and, in this month's just the answer, Dean Best met with executives from both sides to discuss their plans.


Dean Best | 30 Jul 2010

The food industry is paying increasing attention to stevia, a natural, zero-calorie sweetener that its suppliers claim can help manufacturers meet growing demand for healthier products. Stevia suppliers like UK-listed PureCircle are securing contracts with more of the food industry's leading names and today (30 July) the company's CFO William Mitchell talked to Dean Best about the development and potential of the ingredient.

Latest News

Dean Best | 25 Nov 2015

Food and drink products on sale in India can contain high-intensity sweetener stevia after the country's regulator approved the use of the ingredient.


Andy Morton | 7 Jan 2013

PureCircle, a producer of stevia ingredients, expects first-half sales to surge as food and beverage companies sign up for the natural sweetener.


James Wilmore | 3 Dec 2012

Canada has become the latest country to approve the use of stevia in food and beverages.


Michelle Russell | 11 Sep 2012

PureCircle has said it expects stevia to become a "mass volume commodity sweetener" like sugar as the take-up rate from food and beverage companies ramps up.


Dean Best | 11 Sep 2012

Stevia supplier PureCircle today (11 September) insisted it was still confident about the future of the natural sweetener despite its losses widening in the last 12 months.


Dean Best | 29 Mar 2012

Shares in PureCircle dropped today (29 March) after the UK-listed stevia supplier reported widening half-year losses and said it would not be until next year that it achieved "strong" sales growth.


Michelle Russell | 12 Jan 2012

Stevia sweetener maker PureCircle has said that it forecasts first-half sales to be in line with expectations, boosted by growth in Latin America, Asia Pacific and some initial uptake in Europe.


Dean Best | 5 Dec 2011

India's plan to relax restrictions on foreign investment in its retail sector continued to generate fierce debate this week. Two other contentious issues - the EU health claims process and the true potential of intense sweetener stevia - were also covered on just-food this week, as was the latest attempt by Nestle to eradicate child labour in cocoa production.


Katie Smith | 16 Nov 2011

Sweetener producer Merisant is targeting the UK and Italy, by launching stevia-based tabletop sweeteners Pure Via and Canderel Green across Europe.


Sam Webb | 15 Nov 2011

French sugar firm Tereos has formed a partnership with PureCircle to develop stevia products following the European Commission's approval of the plant-based sweetener.


Sam Webb | 14 Nov 2011

Another week dominated by results, notably Marks and Spencers, Associated British Foods and Barry Callebaut. A story that broke late this week and could have severe repercussions is the approval of sweetener stevia for use in the EU. Meanwhile, floods hit food producers in Thailand and the death toll sadly continues to rise in the US listeria outbreak. Click on the headlines for more.


Michelle Russell | 11 Nov 2011

The European Commission has formally approved stevia sweeteners for use within the European Union for the first time.


Chris Mercer | 3 Nov 2011

PureCircle expects stevia-based sweeteners to be cleared for use in the European Union within the next two months, and the company is gearing up to meet demand.


Dean Best | 26 Sep 2011

Tesco this week announced plans to cut GBP500m (US$773.6m) from the price of thousands of items in the UK in a revamp of its promotional strategy. Suppliers and rival retailers will be weighing up the impact on their businesses and the move comes at a difficult time for online retailer Ocado, which has a high-profile price-matching campaign aimed at Tesco and has seen its shares fall this week. Elsewhere, Kerry Group boosted its ingredients business with a move to buy Cargill's flavours arm while one deal that will not happen is ConAgra Foods' bid to buy Ralcorp Holdings, which again refused to talk to its suitor.


Michelle Russell | 19 Sep 2011

Stevia producer PureCircle swung into the red in its last financial year, hurt by a move to scale back production.


Dean Best | 7 Sep 2011

Ingredients firm Prinova has signed a deal to distribute PureCircle's stevia products in the UK once the EU gives the all-clear for lines made with the sweetener to go on sale.


Petah Marian | 8 Jul 2011

Stevia supplier PureCircle has argued that new "important" markets will open for the high-intensity sweetener after a positive ruling global food standards body Codex.


Dean Best | 8 Jul 2011

The tussle over Brazil's largest retailer rumbled on this week, while Nestle's interest in Chinese confectioner Hsu Fu Chi gave industry watchers something to chew over. Meanwhile, away from the emerging markets, a key EU vote brought new food labelling laws a step closer.


James Jordan | 8 Jul 2011

This week, it was revealed that Nestle is in talks with Chinese confectioner Hsu Fu Chi, while on the retail front, South Africa's Pick n Pay revealed plans to make more than 3,000 people redundant. The fight over control of Brazilian retailer CBD continued with Casino, Carrefour and the Diniz Group all trading barbs. Here's the best of what was said this week:


Michelle Russell | 6 Jul 2011

PureCircle, the UK-listed supplier of the sweetener stevia, has said that it expects its second-half sales to be 70% ahead of last year.


Dean Best | 5 Jul 2011

Suppliers of stevia today (5 July) lined up to welcome a ruling within the EU that brings full regulatory backing for the intense sweetener a step nearer.


just-food.com | 21 Mar 2011

Stevia sweetener manufacturer PureCircle has seen its share price dive today (21 March) as it recorded a loss in its first half.


just-food.com | 16 Mar 2011

Stevia firm PureCircle has expanded its agreement to supply sweetener maker Merisant.

Company research

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