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Analysis: Hershey's move to Amplify snacks range

Andy Coyne looks at the US confectionery giant's latest move to broaden its portfolio and weighs up reaction to the deal....

What lies ahead for Tyrrells and Amplify?

Amplify Snack Brands, the US snack maker, this week announced its latest acquisition, striking a deal to buy private-equity-owned UK crisp f...

Michelle Russell | 23 May 2013

Private-equity firm Langholm Capital was this week reported to have put UK crisp group Tyrrells on the market. Langholm has declined to comment on the reports but the investment firm are said to have put a GBP100m (US$151.9m) price tag on the company.

Latest Interviews

Dean Best | 13 Jun 2016

Tyrrells, the UK crisp maker, has enjoyed a sustained period of growth and has, in recent months, sought to bolster its business with two international acquisitions. Dean Best talks to Tyrrells CEO David Milner about the business, backed by Bahrain-based private-equity firm Investcorp, plans to continue its expansion.

Dean Best | 3 Jun 2016

Tyrrells, the private equity-backed UK crisp maker, has enjoyed robust growth in recent years and, through exports, steadily built a business outside its domestic market. However, the company, under CEO David Milner, has started to use M&A to boost its international operations. Last month, Tyrrells snapped up Aroma Snacks, a German supplier of organic crisps. In the first part of a two-part interview, Milner tells Dean Best why Tyrrells moved for Aroma Snacks.

Latest News

Simon Harvey | 2 Feb 2018

Hershey is standing by its long-term target for underlying sales to grow by 2-4% each year after the largest confectionery producer in the US reported pressure on its top line in 2017 and forecast muted growth in 2018.

Andy Coyne | 18 Dec 2017

Hershey has confirmed it has struck a deal to buy fellow US business Amplify Snack Brands for US$1.6bn.

Andy Coyne | 13 Sep 2017

US group Amplify Snack Brands has hired two WhiteWave Foods executives to become its new chief financial officer and chief operating officer.

Dean Best | 11 Aug 2017

US group Amplify Snack Brands is to launch Tyrrells Stateside later this year amid problems for the UK crisp brand in its domestic market.

Dean Best | 8 Aug 2017

Amplify Snack Brands president and CEO Tom Ennis today (8 August) asserted the US owner of brands including SkinnyPop and Tyrrells is "in the right space" after the popcorn and crisps maker lowered its forecasts for annual sales and underlying EBITDA.

Dean Best | 9 Mar 2017

Amplify Snack Brands saw the acquisition of UK crisp maker Tyrrells boost its sales in 2016 but the US snacks group sought to underline the "strong momentum" it had been seeing from its existing range.

John Shepherd | 4 Jan 2017

US snack maker Amplify Snack Brands has created a new position of chief strategy officer as part of a "strengthened leadership team" aimed at boosting the growth of the business.

John Shepherd | 15 Nov 2016

US snack maker Amplify Snack Brands has booked a 32% jump in net sales for the first nine months of the year, helped in part by its Tyrrells acquisition, but the US group has cut its forecast for annual underlying EBITDA.

Dean Best | 7 Oct 2016

Vegetarian Express, a supplier of plant-based ingredients and distributor of food brands to the UK foodservice sector, has sold a controlling stake in the business to private-equity firm Bridges Ventures.

John Shepherd | 8 Aug 2016

US-based Amplify Snack Brands has struck a deal to buy UK crisp maker Tyrrells from Bahrain-based private-equity firm Investcorp in a cash-and-shares deal worth GBP300m (US$392m).

Dean Best | 8 Aug 2016

Amplify Snack Brands, the US company behind SkinnyPop popcorn and Paqui tortilla chips, today (8 August) booked an increase in first-half sales and profits alongside news of its move to buy UK crisp maker Tyrrells.

Helen Arnold | 8 Jul 2016

UK snack group Tyrrells wants to grow its business in Australia and Asia and is investing in ramping up production at its Yarra Valley Snack Foods unit. 

Dean Best | 13 Jun 2016

Tyrrells, the UK crisp maker, is drawing up plans to launch an organic product in its domestic market following its acquisition of German organic business Aroma Snacks.

Dean Best | 16 May 2016

Tyrrells, the UK crisp maker, has acquired Aroma Snacks, a German supplier of organic crisps.

Dean Best | 7 Aug 2015

Activist US investor Bill Ackman got the market talking this week with the disclosure he has invested in Mondelez International. Could he be betting on an eventual bid for the Cadbury owner from the new Kraft Heinz Co.? Meanwhile, the row over the Maggi continued, with India's food safety watchdog brushing off tests that appeared to clear Nestle's noodles. And three UK snacks businesses hit the headlines. The owners of Nakd owner Natural Balance Foods are weighing up their options, Bear owner Urban Fresh Foods is looking at ways to expand internationally - which could involve investment in the business. And crisp firm Tyrrells snapped up an Australian snack maker.

Hannah Abdulla | 7 Aug 2015

This week, Fonterra said it was reducing capital expenditure plans to mitigate pricing pressure in dairy. Kellogg announced its first half-results and committed to plans to remove artificial colours and flavours from its branded cereals in North America by 2018. Elsewhere, Tyrrells acquired Yarra Valley Snack Foods in Australia and Unilever came under fire in India. Here is the week in quotes

Hannah Abdulla | 3 Aug 2015

UK crisp maker Tyrrells has acquired Australian organic snacks company Yarra Valley Snack Foods.

Dean Best | 27 Mar 2015

UK snacks maker Tyrrells is to enter the popcorn market in France with its relaunched Poshcorn brand.

Katy Askew | 9 Jan 2015

UK crisp maker Tyrrells has played down reports in Australia reports it is considering investing in production in the country.

Katy Askew | 25 Jun 2014

Tyrrells, the upmarket UK crisp maker, is launching in Coles supermarkets throughout Australia.

Hannah Abdulla | 10 Mar 2014

Tyrrells has introduced an all-sweet potato crisp product into the UK market.

Michelle Russell | 23 Sep 2013

UK crisp firms Tyrrells has extended its offering of premium snacks with the launch of an apple crisp line.

Dean Best | 5 Aug 2013

The spat between UK retailers Sainsbury's and Tesco grabbed this week's headlines after the country's advertising watchdog ruled in favour of the latter's price comparison scheme.

Michelle Russell | 5 Aug 2013

The results continued to roll in this week as the likes of Kellogg and Kraft Foods Group revealed their sales and profits in the first six months of the year. The CEOs of both Kellogg and Kraft explained plans to boost volumes in the second half. Elsewhere, UK crisp firm Tyrrells got a new private-equity owner in the shape of Bahrain-based Investcorp.

Dean Best | 1 Aug 2013

Bahrain-based private-equity firm Investcorp has snapped up UK crisp business Tyrrells from fellow buy-out house Langholm Capital for GBP100m.

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