Walkers Snack Foods

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UK: Walkers launches ‘premium’ crisp

23 Feb 2009

UK crisp maker Walkers has launched a range of ‘premium’ crisps in four flavours.

UK: Walkers retains Carbon Trust label

16 Feb 2009

PepsiCo's UK crisp brand Walkers has managed to retain its Carbon Reduction label after reducing its carbon footprint by 7%.

UK: Walkers revamps Sensations range

26 Jan 2009

PepsiCo has relaunched its Walkers Sensations range in the UK as part of an GBP11m (US$15.2m) spend on the brand.

UK: Walkers unveils “do us a flavour” finalists

9 Jan 2009

PepsiCo’s UK crisp brand Walkers has unveiled the finalists of its “do us a flavour” competition, which called on consumers to come up with unique flavour suggestions.

UK: Walkers expands Wotsits flavour range

7 Jan 2009

UK crisp and snack manufacturer Walkers is adding a second flavour to its Wotsits range.

UK: Walkers relaunches festive crisp range

24 Oct 2008

PepsiCo is to relaunch the Walkers festive crisp range in the UK, in a bid to boost Christmas sales.

UK: Bernard Matthews loses brand value in 2008 poll

13 Oct 2008

Following last year’s bird flu health scares, Bernard Matthews lost 28% of its brand value, according to a survey listing the top 100 brands in the UK.

UK: Health key to brand success – survey

24 Sep 2008

Brands that have emphasised health and nutrition have seen the biggest growth in sales this year, the latest Biggest Brand survey by TNS Worldpanel revealed today (24 September).

UK: Aldi brands equal big brands - research

13 Aug 2008

German discount retailer Aldi has said that independent research out today (13 August) supports its claim that its own-brand foods are "as good" as well-known household brands.

UK: Walkers makes crisps multipack withdrawal

12 Aug 2008

Walkers Snack Foods has withdrawn a limited number of Walkers crisps multipacks due to a possible risk of contamination.

UK: Walkers expands Big Eats range

14 May 2008

Walkers has added smoky bacon flavour crisps to its Big Eat range this month to capitalise on its growing popularity in impulse channels.

UPDATE – UK: Walkers “sorry” over bus crash ad

31 Mar 2008

UK crisp manufacturer Walkers has apologised for any offence caused by its latest television advert for Walkers Brit Trips.

UK: Walkers cuts ad after complaints

31 Mar 2008

UK crisp manufacturer Walkers has withdrawn a television advert after the Advertising Standards Authority received a number of complaints claiming that it was “offensive”.

UK: Walkers crisps unveils "Britishness" campaign

10 Jan 2008

Walkers, the UK crisp and snack manufacturer, is pouring GBP27m (US$52.9m) behind the brand this year, in a bid to encourage consumers to celebrate Britishness.

UK: Walkers Shortbread restructures board

5 Dec 2007

UK shortbread producer Walkers Shortbread is conducting a boadroom shake-up, with Peter Simpson stepping down as chairman.

US: PepsiCo stands by 2007 earnings forecast

14 Nov 2007

US food and beverage giant PepsiCo today (14 November) moved to repeat its forecasts for 2007.

GLOBAL: PepsiCo shakes up business structure

5 Nov 2007

PepsiCo has decided to overhaul the way it run its business with the creation of three operating units.

UK: Kellogg's tops poll of leading grocery brands

21 Aug 2007

Kellogg’s has been named as the leading grocery brand in the UK, according to a survey.

UK: Walkers rejigs managment in health food push

27 Jul 2007

UK-based snack food group Walkers has created a key marketing role to push its “healthier” products.

US: PepsiCo upbeat after robust first-half

24 Jul 2007

PepsiCo has today (24 July) posted rising first-half sales and earnings thanks to “broad based” across its business.

UK/US: Walkers Shortbread names US chief

3 Jul 2007

Walkers Shortbread, the US subsidiary of the Scottish shortbread manufacturer of the same name, has appointed Steve Dawson as its president and CEO.

UK: Walkers Shortbread restructures baking ops

14 Jun 2007

Walkers Shortbread has said that it is going to close its fresh goods bakery as part of a move to increase the profitability of its baking operations.

UK: Walkers tops UK crisps poll

7 Jun 2007

Walkers crisps is the UK’s most popular snack brand, according to research into the UK snack food market.

UK: Walkers' Nonsuch removes hydrogenated veg oils

20 Feb 2007

Toffee manufacturer Walkers has announced its intention to remove hydrogenated vegetable oils from its products, which already contain no artificial colours, flavourings, preservatives or trans fats.

UK: Nestlé salt reduction follows wider trend

30 Jan 2007

Swiss manufacturer Nestlé's move to cut the salt content of its Shreddies cereal brands by 15% is the latest example of a wider trend in the UK cereal sector, which has seen an array of manufacturers reduce the salt content of their cereals.

UK: Weight Watchers launches cookie

6 Nov 2006

This month sees the launch of Weight Watchers cookie foodservice packs, which are designed to meet the needs of caterers.

UK: Advertising watchdog finds Walkers salt claims ‘misleading’

16 Aug 2006

The UK’s Advertising Standards Agency (ASA) has upheld two complaints brought by the campaign group Consensus Action on Salt and Health (Cash) against PepsiCo’s Walkers crisps leaflets.

UK: Health and indulgence drive branded growth

16 Aug 2006

According to the latest TNS Worldpanel ‘biggest brands’ survey, which follows take-home grocery sales in the UK, brands that have capitalised on healthy eating and indulgence food trends have experienced the most growth over the past year.

US: Lay’s oil change cuts saturated fats

3 May 2006

Frito-Lay, the US snacks unit of PepsiCo, announced today (3 May) that it has changed the oil it used in the production of its most lucrative products to NuSun sunflower oil in order to reduce levels of saturated fats.

UK: ASA to investigate PepsiCo health claims

11 Apr 2006

The UK’s Advertising Standards Agency (ASA) told just-food today (11 April) that it is investigating claims made in adverts for Walkers crisps following complaints about reduced fat and salt levels.



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