Weetabix

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Hatching new ideas – Big Food's incubator and accelerator programmes

27 Apr 2021

Our guide to some of the main incubators and accelerators operated by major food manufacturers as they look to tap into some of the consumer trends shaping demand.

New products – PepsiCo debuts low-carb Hilo Life almond flour chips; Nestle's cocoa fruit chocolate bar Incoa; Danone launches baby formula in measured tabs

19 Mar 2021

This week's batch of new products includes measured baby-formula tabs from Danone and the UK's Premier Foods entering baking spreads in conjunction with Kerry Group.

Post Holdings eyes deal through special-purpose acquisition vehicle

10 Feb 2021

The US-based food manufacturer is the latest business to turn to a special-purpose acquisition company, or SPAC, with an eye on buying a business.

New products – Tyson's latest plant-based push; Bel adds probiotics, vitamins to Babybel duo; Kraft Heinz extends vegan range; Post Holdings in sport-nutrition push

7 Jan 2021

The products that caught the eye in the early days of 2021 included a "sports nutrition food box" from Post Holdings and a flurry of new ice-cream lines from Unilever in the US.

New products – India FMCG giant Marico enters plant-based meat; Danone touts health virtues of Silk kids line; Chobani debuts probiotic range; Kellogg's new cereal bars

11 Dec 2020

This week's selection of new products includes a cereal partnership between Mondelez/Post Holdings and a new category in spreads for Upfield's Violife brand in the UK. 

Covid-19 food industry updates – Friday 18 September (free to read)

18 Sep 2020

just-food is providing daily updates on how the Covid-19 pandemic is affecting the world's packaged food sector.

Covid-19 – How food majors are adapting to homeworking

14 Sep 2020

Covid-19 has seen increased home-working, often with flexible hours. We explore the challenges and opportunities for packaged-food companies as new working habits look set to stay.

The questions you must ask when cutting SKUs

1 Sep 2020

Covid-19 has prompted manufacturers to step up reviews of SKU counts. What should manufacturers be considering as they try to tailor ranges to the volatile trading environment?

Post Holdings' Weetabix looking for staff to meet growing demand

7 Apr 2020

Weetabix, the UK breakfast-cereal business owned by US manufacturer Post Holdings, is recruiting staff as it tries to adapt to the coronavirus outbreak.

'Former Weetabix CEO Giles Turrell contacted over vacant Premier Foods top job'

8 Apr 2019

The vacancy at the top of Premier Foods has been the subject of a media report in the UK that has named one well-known executive as having been approached to lead the company.

New products - Kraft Heinz links up with restaurant on Twisted Ranch dressings; Dean Foods adds to DairyPure range; Mondelez adds new lines to Dairylea; Mars launches Skittles in India

29 Mar 2019

This week's batch of new products includes Upfield Foods making Flora 100% vegan and Weetabix making a push in UK foodservice.

Weetabix cuts sugar in Crispy Minis cereal line

4 Jan 2019

Weetabix, the UK-based cereal maker owned by Post Holdings, has reduced the amount of sugar in a range sold in its domestic market.

Post Holdings' Weetabix eyes closure of UK plant

10 Sep 2018

Weetabix, the UK-based cereal manufacturer, is looking at plans to close one of its production facilities in the English town of Corby, as part of plans for "long-term growth".

ABF eyes protein trend with new Ryvita line; Kerry adds chicken sausages to Richmond range; Weetabix On The Go Kids cereal drink debuts in April; Sonic Drive-In brands hit US stores

6 Apr 2018

just-food publishes the most notable product development from the international food sector, presented in bitesize format to give you a flavour of the innovation from your peers and competitors announced this week.

Earnings summary - Post Holdings revises EBITDA guidance; Hershey estimates Amplify boost - but Q4 profits miss; Unilever's foods, refreshments beat total sales growth; Saputo pressure on Q3 underlying profits

2 Feb 2018

just-food presents the key metrics from company financials in bitesize format, with analyst insight and social media comment alongside graphs illustrating a business' historical performance to give you an easy-to-read digest of the numbers you need to know.

Weetabix's UK chief Sally Abbott sets out stall in tough market and under new owner - interview

10 Aug 2017

After almost five years under the ownership of China's Bright Food, Weetabix is a month into life as part of US-based Post Holdings, which acquired the UK breakfast cereal business in July in a deal worth GBP1.4bn (US$1.83bn). Weetabix's UK and Irish division also has a new managing director, Sally Abbott, previously the group's global marketing director. Dean Best caught up with Abbott as she gets to grip with running Weetabix's largest unit under a new owner.

Post Holdings keeps FY forecasts despite Q2 earnings miss

9 May 2017

Post Holdings, the US cereal-to-eggs supplier, has maintained its forecast for underlying earnings despite a fall in its second quarter.

Post Holdings discusses rationale for Weetabix - five things to learn

20 Apr 2017

Post Holdings, the US food group, was this week announced as the new owner of Weetabix, the UK-based breakfast cereal business. The GBP1.4bn deal sees Post, one of the major cereal companies in the US, take on one of the leading players in the sector in the UK but one seeing muted growth in a challenging market – and a business seen to have hardly prospered under the ownership of China’s state-backed giant Bright Food. Post discussed its move with Wall Street analysts on Tuesday and Dean Best presents the key takeaways.

Update 2 - Weetabix "opens up M&A opportunities" - Post Holdings

18 Apr 2017

Post Holdings' takeover of Weetabix will provide the US group with more opportunities to make further acquisitions, its president and CEO Rob Vitale said today (18 April) after announcing the GBP1.4bn (US$1.79bn) purchase of the UK business.

Update - Post Holdings confirms Weetabix deal

18 Apr 2017

Post Holdings, the US group behind breakfast cereal brands Grape-Nuts and Honey Bunches of Oats, this morning (18 April) confirmed it has struck a deal to buy UK business Weetabix in a deal worth GBP1.4bn (US$1.76bn).

Post Holdings 'secures Weetabix' in US$1.76bn deal

18 Apr 2017

Post Holdings has reportedly sealed a deal to acquire UK cereal business Weetabix from its Chinese owners, Bright Food Group, for US$1.76bn. 

Post Holdings 'close to acquiring Weetabix'

28 Mar 2017

US breakfast cereal business Post Holdings is reportedly set to buy UK peer Weetabix, with a GBP1bn-plus (US$1.2bn) deal that could be announced this week.

Post Holdings 'one of two left in race for Weetabix'

9 Mar 2017

Post Holdings, the US breakfast cereal business, is reportedly one of two bidders left in the race to buy UK peer Weetabix.

Who will have their Weetabix? - analysis

31 Jan 2017

Almost five years after Bright Food snapped up a majority stake in Weetabix, the state-backed Chinese group is said to be looking to offload its shares in the UK-based breakfast cereal business. Speculation started before Christmas and, although Bright Food sought to cool the chatter, the rumours have intensified, with four bidders apparently preparing to table offers. Dean Best surveys the purported runners and riders.

Weetabix plans GBP30m investment as bidders line up 

30 Jan 2017

Weetabix has confirmed that it will push ahead with a GBP30m (US$37.6m) investment to increase production as Nestle, General Mills, Post Holdings, Associated British Foods and Barilla reportedly line up to submit bids for the business. 

Update - Pladis not bidding for Weetabix

23 Jan 2017

Pladis, the UK-based subsidiary of Turkish food conglomerate Yildiz Holding, has said it is not among firms reportedly lining up to take control of Weetabix, the UK-based breakfast cereal business owned by China's Bright Food.

Weetabix takeover talk gathers pace

23 Jan 2017

Weetabix, the UK-based breakfast cereal business owned by China's Bright Food, is reportedly attracting interest from a number of food multinationals.

Bright Food 'eyeing sale of Weetabix'

21 Dec 2016

China's Bright Food Group is reportedly looking to sell its shares in UK breakfast cereal producer Weetabix.

Strikes planned at UK Weetabix sites in shifts dispute

19 Dec 2016

Staff at Weetabix in the UK today (19 December) voted to strike on unspecified dates in 2017 at two sites following a "breakdown" in talks with the cereal maker over the introduction of a new shift pattern, say union leaders.

Pioneer Food Group buys into Weetabix east Africa unit

16 Nov 2016

South Africa's Pioneer Food Group has acquired a 49% stake in the east African business of UK breakfast cereal group Weetabix.

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