The consumer industry continues to be a hotbed of innovation, with activity driven by convenience, and environmental sustainability, and growing importance of technologies such as digital food management, food waste reduction, and robotics. In the last three years alone, there have been over 450,000 patents filed and granted in the consumer industry, according to GlobalData’s report on Comfort & Uncertainty in Consumer: Smart blenders. Buy the report here.
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According to GlobalData’s Technology Foresights, which uses over 110,000 patents to analyse innovation intensity for the consumer industry, there are 40+ innovation areas that will shape the future of the industry.
Smart blenders is a key innovation area in comfort & uncertainty
A smart blender is available with smart functions and can be connected to a smartphone through an app. Consumers can measure ingredients directly in the pitcher, and operate pre-programmed recipes through the smartphone app.
GlobalData’s analysis also uncovers the companies at the forefront of each smart blenders and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 70+ companies, spanning technology vendors, established consumer companies, and up-and-coming start-ups engaged in the development and application of smart blenders.
Key players in smart blenders – a disruptive innovation in the consumer industry
‘Application diversity’ measures the number of different applications identified for each relevant patent and broadly splits companies into either ‘niche’ or ‘diversified’ innovators.
‘Geographic reach’ refers to the number of different countries each relevant patent is registered in and reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.
Patent volumes related to smart blenders
| Company | Total patents (2010 - 2021) | Premium intelligence on the world's largest companies |
| JS Global Lifestyle | 2173 | Unlock company profile |
| Midea Holding | 861 | Unlock company profile |
| Groupe SEB | 717 | Unlock company profile |
| Vorwerk & Co | 486 | Unlock company profile |
| Kenwood | 212 | Unlock company profile |
| Koninklijke Philips | 174 | Unlock company profile |
| Whirlpool | 122 | Unlock company profile |
| Nestle | 119 | Unlock company profile |
| Breville Group | 108 | Unlock company profile |
| Robert Bosch Stiftung | 87 | Unlock company profile |
| Vita-Mix | 75 | Unlock company profile |
| Newell Brands | 71 | Unlock company profile |
| Hamilton Beach Brands | 71 | Unlock company profile |
| Vita-Mix Management | 68 | Unlock company profile |
| Compass Minerals International | 64 | Unlock company profile |
| Nuc Electronics | 54 | Unlock company profile |
| Healthy Foods | 52 | Unlock company profile |
| Panasonic | 49 | Unlock company profile |
| Spectrum Brands Holdings | 49 | Unlock company profile |
| Breville | 40 | Unlock company profile |
| Vitamix | 37 | Unlock company profile |
| IKA Werke | 34 | Unlock company profile |
| AB Electrolux | 33 | Unlock company profile |
| Kinder Morgan | 32 | Unlock company profile |
| Global Appliance | 32 | Unlock company profile |
| Euro-Pro Operating | 29 | Unlock company profile |
| Guangdong Midea White Home Appliance Technology Innovation Center | 27 | Unlock company profile |
| SEB | 26 | Unlock company profile |
| Conair | 21 | Unlock company profile |
| Swizzzprozzz | 21 | Unlock company profile |
| Ideya Labs | 19 | Unlock company profile |
| Gree Electric Appliances of Zhuhai | 18 | Unlock company profile |
| Bear Electric Appliance | 18 | Unlock company profile |
| American Securities | 16 | Unlock company profile |
| Johnson Electric Holdings | 16 | Unlock company profile |
| Columbia Mutual Insurance Company | 15 | Unlock company profile |
| Tsann Kuen (Zhangzhou) Enterprise | 15 | Unlock company profile |
| Santos | 15 | Unlock company profile |
| Emerson Electric | 15 | Unlock company profile |
| De Longhi Industrial | 14 | Unlock company profile |
| Sonae SGPS | 14 | Unlock company profile |
| Haier Group | 14 | Unlock company profile |
| Yahorng Electronic | 14 | Unlock company profile |
| Leifheit | 13 | Unlock company profile |
| KingClean Electric | 12 | Unlock company profile |
| Guangdong Xinbao Electrical Appliances Holdings | 12 | Unlock company profile |
| Toshiba | 12 | Unlock company profile |
| Millo Appliances | 10 | Unlock company profile |
| Guangdong Midea Consumer Electrics Manufacturing | 10 | Unlock company profile |
| Greenfield World Trade | 10 | Unlock company profile |
Source: GlobalData Patent Analytics
JS Global Lifestyle is one of the leading patent filers in smart blenders. Some other key patent filers in the space are Midea, Groupe SEB, Vorwerk, and Kenwood. Joyoung, JS Global Lifestyle’s brand for cooking appliances, launched a smart cooking blender. It is a powerful, high-capacity blender that can cook, mix, puree, juice, and churn, along with other capabilities. The blender also has a self-cleaning mode, which automatically starts after the blending is complete. consumers can also use the function button for self-cleaning on the touchscreen.
In terms of application diversity, Whirlpool leads the pack. Spectrum Brands and Santos stood in the second and third positions, respectively. By means of geographic reach, Toshiba held the top position, followed by Swizzzprozzz and Healthy Foods.
With consumers growing busier by the day, smart blenders are anticipated to gain popularity. These blenders help to save time for consumers, providing the optimum speed and mixing time. Also, the easy availability of recipes in the app is an advantage for consumers. To further understand the key themes and technologies disrupting the consumer industry, access GlobalData’s latest thematic research report on Consumer.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Patent Analytics tracks patent filings and grants from official offices around the world. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
