The biscuit sector may be mature, but nevertheless it remains a playground for three of the most powerful trends informing innovation today: convenience, health and indulgence. By seizing control of the brands previously franchised to United Biscuits, Kraft is reasserting its international importance, argues Catherine Sleep.
Kraft biscuit buy should reassure investors 11 Jul 2006
The biscuit sector may be mature, but nevertheless it remains a playground for three of the most powerful trends informing innovation today: convenience, health and indulgence. By seizing control of the brands previously franchised to United Biscuits, Kraft is reasserting its international importance, argues Catherine Sleep.
US: Kraft acquisition has no ratings impact 11 Jul 2006
Kraft Foods' announcement that it will acquire the Iberian-based operations of United Biscuits (UB) and certain Nabisco trademark rights for US$1.07bn has not affected its ratings with agency Fitch.
US: Kraft pays US$1.07bn for UB brands and Nabisco TM - update 10 Jul 2006
Kraft Foods has secured the acquisition of a number of biscuit brands and trading rights from United Biscuits (UB) for US$1.07bn.
US: Kraft looks to expand in the Med through UB acquisitions 10 Jul 2006
Responding to reports that the world’s second largest food company will acquire part of UK company United Biscuits, Kraft this morning confirmed its plans to expand internationally but refused to comment on any specifics of today's (10 July) deal.
US: Kraft spin-off fears drive shares down 7 Jul 2006
As the conclusion to a court case against the tobacco industry brings the prospect of a Kraft spin-off from parent company Altria one step closer, investors’ jitters have sent shares in the world’s second largest food company tumbling down.
SINGAPORE: Kraft eyes expansion in Asia Pacific 6 Jul 2006
Kraft Foods, the world’s second largest food company, has announced that it intends to establish its operations in Singapore as international headquarters in order to facilitate expansion in the Asia Pacific region.
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