Burton's Biscuit Co. is the UK's second-largest biscuit maker, producing iconic brands from Jammie Dodgers to Wagon Wheels and Maryland Cookies. Earlier this month, it emerged that the company's private equity owners, Apollo Management and CIBC, have hired advisors to look at options for the business, including potential sale. Apollo and CIBC took ownership of Burton's in 2011 and, since then, the company has focused its operations, developed its strategic initiatives to drive growth and shaken up its manufacturing base to improve profitability. Burton's chief marketing officer Stuart Wilson spoke to just-food about how management plans to drive continued growth in the biscuit sector.
just the answer: Burton's Biscuit Co. CMO Stuart Wilson
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