UK-based Divine Chocolate was one of the first Fairtrade-only FMCG brands when it launched in 1998. However, the entry of larger, mainstream companies into the category, while increasing awareness of Fairtrade and boosting sales, has had an impact on the specialists. Divine commercial director David Francis spoke to Dean Best about competition, retail support for Fairtrade and the promotional battle in the UK.
Interview: Divine Chocolate battles pressure on Fairtrade specialists
Get full access to all content, just $1 for 30 days
just-food gives you the widest food market coverage.
But only paid just-food members have full, unlimited access to all our exclusive content - including 20 years of archives.
Try just-food for 30 days and get the research report; ‘Is sugar the next tobacco’ for free!
Dean Best, editor of just-food
Do you get our newsletters? If yes, log in to your account to access your FREE READS. Don't know your password? That's cool - you can reset it here.
Most Popular
Insights
- Local brands prosper as China soup market heats up
- Exploiting the shift to at-home eating in US
- Big Food's VC-style funds: the investments so far
- How sustainable is non-plastic packaging?
- Hatching new ideas – incubators, accelerators
News
- Unilever shareholders vote on UK HQ move
- Wellness Natural acquires US snack brand
- Tesco makes plant-based food commitment
- Ferrero invests in European spreads manufacturing
- Nestle launches dairy, plant-based accelerator
Market research
- Sustainability - The Most Important Theme for 2020 - Thematic research
- Azerbaijan In-depth PEST Insights
- Targeting Consumers at Home - Coronavirus (COVID-19) Case Study
- United States Confectionery - Market Assessment and Forecasts to 2024
- COVID-19 Cross-Sector Impact - Thematic Research (September 2020)
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
