Emerging markets have not passed Lindt & Sprüngli by but, given the company's sales growth in developed markets, the chocolate firm's drive to grow its business in new frontiers is not marked by the urgency evident in much of the food industry. Rather, CEO Ernst Tanner tells just-food, Lindt is playing a long game in countries like Russia and China, where the company must first develop the premium chocolate category before it moves to beef up its mass market presence.