Nestlé this week (31 July) officially opened the new headquarters for its operations in the US, proclaiming the move a "catalyst" for its "transformation" in its largest market by sales. In 2017, the Lean Cuisine and Gerber maker saw its growth stall in the US. How is the food giant looking to kick-start its business in a market going through profound change? Dean Best caught up with Rui Barbas, chief strategy officer for Nestlé's US arm, to find out more.
"I've never seen this pace of change in the industry" - Nestle US strategy chief on trying to grow again in its largest market
Today you can taste just-food for 30 days for just $1
Taste just-food for 30 days for just $1
For almost 20 years just-food has fed the dreams of leaders.
- • Cutting-edge innovations from every corner of the globe.
- • The inside track on emerging trends that will move markets.
- • Future competitor strategy straight from the top.
Because your dreams will define tomorrow.
TAKE A TRIAL NOW Existing user? Click here to loginYour free report - ‘Is sugar the next tobacco?’
Take a trial of just-food today and you’ll receive an exclusive research report on one of the industry’s most pressing topics.
Worth
$600
Most Popular
Insights
- Grocer buying pacts and their impact on suppliers
- Greencore's "singular focus" after US exit
- Guide: Big Meat eyeing alternatives
- Column: Europe's hunger for local food
- Analysis: The rise of 'stealth small brands'
News
- New Products - Coca-Cola, Oatly, Unilever, Nomad
- Arla launches direct-to-consumer business in UK
- Greencore's American dream over with disposal
- UK meat group Hilton invests in Dutch veggie firm
- Key Aryzta investor urges vote on financing plan
Market research
- Generation Z: The Next Wave of Consumers
- Ingredient Insights: Salt Reduction - Opportunities to capitalize on demand for reduced salt (sodium) formulations using on-trend and emerging ingredients
- Constellation Brands Inc (STZ) - Financial and Strategic SWOT Analysis Review
- Country Profile: Dairy & Soy Food in the US
- New Concepts in Consumer Foodservice: Technology and the Future of Dining
