With more consumers taking notice of the sugar in food, there are opportunities for products with lower levels of the nutrient to grab the attention of retail buyers - even in categories with huge, entrenched brands. One example is the UK spreads aisle, where fledgling chocolate spread brand JimJams has gained listings with two of the country's largest grocers. Dean Best caught up with company founder Kevin Bath to talk about the development of JimJams and his ambitions for the business.