China is central to Mondelez International's growth strategy but it has not always been an easy ride for the snacks giant since its formation in October 2012. However, the US company is confident about its prospects in the country and signalled its optimism with the launch of European chocolate brand Milka in August. Dean Best spoke to Stephen Maher, the president of Mondelez's business in China, to find out more.
Mondelez International aims for sweet success in China's chocolate market - the just-food interview, part one
Get full access to all content, just $1 for 30 days
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 18 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
Dean's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Analysis: The rise of 'stealth small brands'
- Hatching new ideas - incubators and accelerators
- Big Food's VC-style funds: the investments so far
- Bitesize interview - Coconuts Naturally
- Trend Hunter report: The future is omnichannel
News
- Snacks group Pladis sees CEO step down
- NPD Tracker - Unilever, Quirch, PepsiCo
- No-deal Brexit - UK sets out position on labelling
- Danone, Sonoma join financing round for Yumble
- UK on geographical indications in no-deal Brexit
Market research
- Generation Z: The Next Wave of Consumers
- Constellation Brands Inc (STZ) - Financial and Strategic SWOT Analysis Review
- Liquor Control Board of Ontario - Strategic SWOT Analysis Review
- Maple Leaf Foods Inc (MFI) - Financial and Strategic SWOT Analysis Review
- Savory Snacks Top 5 Emerging Markets Industry Guide 2013-2022
