China is central to Mondelez International's growth strategy but it has not always been an easy ride for the snacks giant since its formation in October 2012. However, the US company is confident about its prospects in the country and signalled its optimism with the launch of European chocolate brand Milka in August. Dean Best spoke to Stephen Maher, the president of Mondelez's business in China, to find out more.
Mondelez International aims for sweet success in China's chocolate market - the just-food interview, part one
Get full access to all content, just $1 for 30 days

just-food gives you the widest food market coverage.
But only paid just-food members have full, unlimited access to all our exclusive content - including 21 years of archives.
Try just-food for 30 days and get the research report; ‘Is sugar the next tobacco’ for free!
Dean Best, editor of just-food
Do you get our newsletters? If yes, log in to your account to access your FREE READS. Don't know your password? That's cool - you can reset it here.
Most Popular
Insights
- What might future hold for Danone's CEO?
- Which meat groups have stakes in alt-meat?
- Big Food's VC-style funds: the investments so far
- Why cutting sugar in chocolate is so challenging
- Meat-free co-man Plant & Bean talks vision
News
- Proper to combine with another UK snack brand
- Muller hit by Covid outbreak at UK plant
- Post Holdings takes stake in plant-based meat firm
- Trading through Covid-19 – Tuesday 26 Jan
- Kind founder Lubetzky backs snack co on Shark Tank
Market research
- Oils (Oils and Fats) Market in Saudi Arabia - Outlook to 2023: Market Size, Growth and Forecast Analytics
- Chilled Raw Packaged Meat - Whole Cuts (Meat) Market in Brazil - Outlook to 2024: Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact)
- Hindustan Unilever Ltd (HINDUNILVR) - Financial and Strategic SWOT Analysis Review
- Dairy-Based and Soy-Based Desserts (Dairy and Soy Food) Market in China - Outlook to 2024; Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact)
- Pakistan: In-depth PEST Insights
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
