China is central to Mondelez International's growth strategy but it has not always been an easy ride for the snacks giant since its formation in October 2012. However, the US company is confident about its prospects in the country and signalled its optimism with the launch of European chocolate brand Milka in August. Dean Best spoke to Stephen Maher, the president of Mondelez's business in China, to find out more.
Mondelez International aims for sweet success in China's chocolate market - the just-food interview, part one
Get full access to all content, just $1 for 30 days
just-food gives you the widest food market coverage.
But only paid just-food members have full, unlimited access to all our exclusive content - including 19 years of archives.
Try just-food for 30 days and get the research report; ‘Is sugar the next tobacco’ for free!
Dean Best, editor of just-food
Do you get our newsletters? If yes, log in to your account to access your FREE READS. Don't know your password? That's cool - you can reset it here.
Most Popular
Insights
- Why food in 2035 won't be hugely different to now
- Meat, dairy fight back on climate change
- Is Premier leaning toward maintaining status quo?
- The US food industry in 2020 - the megatrends
- What next for ailing US dairy giant Dean Foods?
News
- Orkla invests in baby-food start-up
- Unilever resolves pricing spat with retailer
- Post Holdings private-label arm buys Conagra plant
- Unilever to shift Weis ice-cream production
- Nestle and retail giant in blockchain initiative
Market research
