China is central to Mondelez International's growth strategy but it has not always been an easy ride for the snacks giant since its formation in October 2012. However, the US company is confident about its prospects in the country and signalled its optimism with the launch of European chocolate brand Milka in August. Dean Best spoke to Stephen Maher, the president of Mondelez's business in China, to find out more.
Mondelez International aims for sweet success in China's chocolate market - the just-food interview, part one
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