Blue Skies, a UK-based produce firm, sets out to help growers in developing countries get a fair return for their labour. However, the company's reliance on air freight has left it in the firing-line of some green lobbyists, while the Soil Association's new standards for air-freighted organic produce, unveiled last week, could also cause problems for the company. Blue Skies founder and chairman Anthony Pile spoke with Ben Cooper about the company's ethos and future plans, and why he believes the Soil Association needs to think again.