Walkers Shortbread recently launched a line of Weight Watchers breakfast biscuits, which are being produced under license in the UK. The company is hoping that the move will help it build on the growing demand for healthier options as well as the massive growth of the breakfast biscuit category. Katy Askew spoke to David Guest, commercial manager at Walkers Shortbread, about the group's hopes for the category.
just the answer: Walkers Shortbread on expansion in the breakfast aisle
Today you can taste just-food for 30 days for just $1
Taste just-food for 30 days for just $1
For almost 20 years just-food has fed the dreams of leaders.
- • Cutting-edge innovations from every corner of the globe.
- • The inside track on emerging trends that will move markets.
- • Future competitor strategy straight from the top.
Because your dreams will define tomorrow.
TAKE A TRIAL NOW Existing user? Click here to loginYour free report - ‘Is sugar the next tobacco?’
Take a trial of just-food today and you’ll receive an exclusive research report on one of the industry’s most pressing topics.
Worth
$600
Most Popular
Insights
- Analysis: The rise of 'stealth small brands'
- Interview: PepsiCo's new North America accelerator
- Mondelez ignites new growth engine - key takeaways
- Hatching new ideas - incubators and accelerators
- Nutrition labels: opportunity for Europe's brands
News
- NPD Tracker - Nestle, Dang Foods, Hain, Sonoma
- Unilever, Nestle said to be eyeing Horlicks bids
- Dairy Crest planning product launches
- Food in firing line as China hits back at US
- Burton's, Barry Callebaut strike chocolate deal
Market research
- Generation Z: The Next Wave of Consumers
- Constellation Brands Inc (STZ) - Financial and Strategic SWOT Analysis Review
- Savory Snacks Top 5 Emerging Markets Industry Guide 2013-2022
- Maple Leaf Foods Inc (MFI) - Financial and Strategic SWOT Analysis Review
- Liquor Control Board of Ontario - Strategic SWOT Analysis Review
