Walkers Shortbread recently launched a line of Weight Watchers breakfast biscuits, which are being produced under license in the UK. The company is hoping that the move will help it build on the growing demand for healthier options as well as the massive growth of the breakfast biscuit category. Katy Askew spoke to David Guest, commercial manager at Walkers Shortbread, about the group's hopes for the category.
just the answer: Walkers Shortbread on expansion in the breakfast aisle
Get full access to all content, just $1 for 30 days
just-food gives you the widest food market coverage.
But only paid just-food members have full, unlimited access to all our exclusive content - including 20 years of archives.
Try just-food for 30 days and get the research report; ‘Is sugar the next tobacco’ for free!
Dean Best, editor of just-food
Do you get our newsletters? If yes, log in to your account to access your FREE READS. Don't know your password? That's cool - you can reset it here.
Most Popular
Insights
- Interview: Houlihan Lokey on food M&A landscape
- Interview: Tim Rycroft of UK trade body FDF
- Big Food's VC-style funds: the investments so far
- Guide: Dairy companies aiming to milk dairy-free
- Talking heads: French food firms talk Covid-19
News
- Coronavirus - just-food's free live blog updated
- India food hit by production, supply disruption
- Mondelez takes SnackFutures model to Europe
- The Primal Pantry acquired by UK snacks peer
- Covid-19 - Bakkavor pulls guidance
Market research
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
