Walkers Shortbread recently launched a line of Weight Watchers breakfast biscuits, which are being produced under license in the UK. The company is hoping that the move will help it build on the growing demand for healthier options as well as the massive growth of the breakfast biscuit category. Katy Askew spoke to David Guest, commercial manager at Walkers Shortbread, about the group's hopes for the category.
just the answer: Walkers Shortbread on expansion in the breakfast aisle
Get full access to all content, just $1 for 30 days
just-food gives you the widest food market coverage.
But only paid just-food members have full, unlimited access to all our exclusive content - including 19 years of archives.
Try just-food for 30 days and get the research report; ‘Is sugar the next tobacco’ for free!
Dean Best, editor of just-food
Do you get our newsletters? If yes, log in to your account to access your FREE READS. Don't know your password? That's cool - you can reset it here.
Most Popular
Insights
- Why food in 2035 won't be hugely different to now
- Taking acquired brands international
- The food-tech landscape – the investors' view
- Why Nestle would be praised for disposals in China
- Plant-based and the clean-label challenge
News
- Unilever wins plant-based deal with burger giant
- Premier Foods makes executive changes
- Ajinomoto announces unusual joint venture
- 2 Sisters in management reshuffle amid Fox's talk
- Hain Celestial's portfolio shake-up to continue
Market research
