The world population is set to reach nine billion by 2050 with adults, particularly seniors, representing the largest demographic. The global drivers propelling the food industry into the 21st century are health, convenience and indulgence. The importance of these drivers is set to increase as consumers become more sophisticated in their eating habits. This month's briefing looks at adults' modern eating trends in major consuming countries, and marks the significant trends, which will increase their influence throughout 2005 and into 2006.