The Campbell Soup Company's recent acquisition of organic baby food maker Plum Organics must be viewed in the context of the group's aim to drive its top line by increasing its exposure to high-growth categories and markets. The deal opens the door to the rapidly expanding organic baby food sector, where growth is significantly outpacing conventional sales. And, moving forward, it is likely that Campbell will hope to leverage the strengths of each group to step up the pace of growth. Katy Askew reports.