BRIEFING: Food on-the-go

February 2004 management briefing

Food on-the-go products are still very much dominated by treats, indulgent products not usually associated with health but more a reward or pick-me-up snack. The majority of new on-the-go food products launched still fall within the category of treats, although this focus is anticipated to shift as meal snacking becomes a more established trend. This briefing looks at the food on-the-go market, assessing worldwide trends by region, and providing a look at the main issues affecting the market - health concerns, packaging issues, dashboard dining and vending.

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