As obesity and diabetes rates rise across the developed world, Nordic countries are coming together to develop common strategies on healthier food options, cutting salt, fat and sugar in processed food and encouraging whole foods as alternative choices. In this month's briefing, we offer a detailed look at new Nordic food standards, the development of the region's organic food market, analysis of consumer and research trends, and the challenges of Nordic consumers to abandon convenience foods to accept healthier 'functional foods' into their diets.