February 2007 management briefing

The rising popularity of world cuisine cannot be underestimated in today's hugely competitive marketplace. Consumers are becoming more experimental with flavours and ingredients; they seek authentic products that taste great, and they expect to be able to purchase restaurant-quality dishes from their local supermarket or independent retailer. World cuisine is the answer to many of today's consumer demands, and this briefing aims to address the drivers behind the strong growth witnessed in this market over the last few years. It considers new product development trends and strategies and predicts future market growth in key regions to 2013. As well as focusing on the already popular ready meals sector, just-food analyses the potential opportunities for non-traditional ethnic food categories such as desserts, snacking and confectionery.

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