Profound adjustments in how consumers view health have been at the heart of a significant shift in consumption patterns in the US. Packaged and highly processed foods have fallen out of vogue. The country's largest food manufacturers have been left scrambling to catch up on trends like natural, gluten-free and protein-dense. Clean labelling has become a watchword and consumers are seeking out options free from artificial additives and GMOs. In the next instalment of the just-food briefing, we examine how this is playing out in the foodservice arena.