With trade liberalisation expected to flow from Russia's recent move to join the World Trade Organisation, international food companies are increasingly attempting to capitalise on the potential offered by Russia's grocery retail market. As just-food learnt when we caught up with some of the UK exhibitors at the World Food Moscow trade show this month, it's not just multinationals that are making a push to grow in Russia. Small and medium-sized enterprises are also attempting to cash in on the aspirational shopping patterns of Russia's expanding middle class. Katy Askew reports.