Online shopping, apps, mobile proliferation and delivery services are transforming how consumers shop. In grocery, the changes sparked by e-commerce have been evolutionary rather than revolutionary. Nevertheless, across developed and developing markets, the growth in e-commerce outpaces bricks-and-mortar retail. In the latest instalment of our management briefing on what to watch in 2016, we take a look at the prospects for online grocery. What markets and categories will offer food makers the greatest growth potential in e-commerce over the coming year?