The gluten-free sector is enjoying robust growth in a number of markets. It's no longer a specialist category targeting coeliac sufferers. It's become almost fashionable for health advocates, and fans in the West visiting and working in the Middle East are demanding the trend shifts to the region, forcing manufacturers to respond. Hannah Abdulla explores.
FMCG in the Middle East: The gluten-free boom
Get full access to all content, just $1 for 30 days


just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 18 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
Dean's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Is Nestle's work on sugar a game-changer?
- New activist investor may put Pinnacle in play
- Nestle Q1 commentary - top takeaways
- Interview: Vegan supplier Food For Progress
- Has organic become mainstream in the US?
News
- NPD Tracker - Sainsbury's, Unilever, Pinnacle
- South Africa's listeria death toll reaches 193
- Kraft Heinz incubator backs Momofuku sauces plan
- 'UK plans more stringent crackdown on obesity'
- Troubles mount at BRF as CEO resigns
Market research