While health, convenience and indulgence (dubbed 'the three megatrends') continue to dominate growth strategies within the global food industry, a number of emerging trends are also making a significant impact on communications, new product development (NPD) and consumers' purchasing habits. This just-food briefing offers insight and perspective on seven of the many food trends currently influencing manufacturers, retailers and consumers in the global marketplace, including functional foods, Über-convenience and ethnic influences.