With the cooling global economy, top line expansion of packaged food categories in China has slowed somewhat. One channel that continues to grow apace is e-commerce. Online sales and the development of a multichannel strategy will become increasingly important to international players who have targeted expansion in China. In the next instalment of the just-food management briefing, we take a look at the risks and rewards on offer for overseas companies expanding in China's rapidly evolving e-tail space.