Alfa-Beta Vassilopoulos SA in Packaged Food (Greece)

Alfa-Beta Vassilopoulos SA in Packaged Food (Greece)

Published: November 2017
Publisher: Euromonitor International
Product ref: 288921
Pages: 3
Format: PDF
Delivery: Immediate download

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Alfa-Beta Vassilopoulos is closely following the acquisition of Marinopoulos by Sklavenitis, and has already launched a long television advertising campaign which promotes discounts on over 300 basic grocery products. The company’s strategic reaction to the consolidation of the channel has been to offer further discounts on its prices in order to attract customers before the acquisition take place. At the same time, small supermarkets and convenience stores remain an area of interest for the com...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
• Get a detailed picture of the Packaged Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Price: $150.00

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Related research categories

By sector: Packaged food (in Packaged/Canned food)

By market: Greece (in Europe), Saudi Arabia (in Asia)


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