Better For You Packaged Food in Greece

Better For You Packaged Food in Greece

Published: May 2017
Publisher: Euromonitor International
Product ref: 276968
Pages: 24
Format: PDF
Delivery: Immediate download

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Greek consumers continued to be highly influenced by prices in 2016, as disposable incomes declined further following the 2015 VAT increase in processed foods combined with the new austerity measures introduced in the same year. Overall, the average Greek tends to turn to staple foods and to “regular” food types (such as full-fat), if the price is any lower than the “health and wellness” product alternative. At the core of this trend also lies the fact that health and wellness products were incr...

Euromonitor International's Better For You Packaged Food in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Price: $990.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Packaged food (in Packaged/Canned food)

By market: Greece (in Europe)


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