Breakfast Cereals in the United Kingdom

Breakfast Cereals in the United Kingdom

Published: November 2017
Publisher: Euromonitor International
Product ref: 290262
Pages: 33
Format: PDF
Delivery: Immediate download

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Retail value sales of breakfast cereals declined by 1% in 2017, thereby deviating from the weak retail value CAGR of 1% for the review period. Unit prices fell with the success of discounters, combined with aggressive promotion strategies by the major retailers. Despite this, volume also declined as consumers continued to forgo breakfast cereals in favour of on-the-go products, with breakfast drinks emerging as a major threat. As such breakfast cereals were bought in smaller quantities.

Euromonitor International's Breakfast Cereals in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
• Get a detailed picture of the Breakfast Cereals market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Price: $990.00

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Related research categories

By sector: Cereals (in Dried foods)

By market: United Kingdom (in Europe)


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