Cater Insight: Foodservice in Romania

Cater Insight: Foodservice in Romania

Published: February 2017
Publisher: GlobalData
Product ref: 276734
Format: PDF
Delivery: By product vendor

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Summary
"Cater Insight: Foodservice in Romania", published by GlobalData provides extensive insight and analysis of Romania’s Foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.
Romania’s foodservice profit sector is set to grow at an accelerated CAGR of 3.3% between 2016 and 2021. The Romanian market is becoming an increasingly attractive environment to international foodservice operators, with strong economic growth and a growing middle class being a notable contrast to other stagnant European markets. Previously infrequent and desirable luxury foodservice occasions are becoming more regular, with 41% of young consumers having visited a coffee shop in the past week. Consumers, particularly younger urbanites, are also taking a greater interest in branding, benefiting American operators and the aspiration lifestyles they represent.
The report includes -
- Overview of the Romanian macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Romania’s foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
- Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within Romania's foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
- Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Romanian population.
- Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
- Case Studies: Learn from examples of recent successes and failures within the Romanian foodservice market.
Scope
- Recent substantial economic growth has fuelled an expanding middle class across Romania, opening up the potential for greater out-of-home meal occasions among consumers.
- Increased interest in American brands and the aspirational lifestyles they represent are gaining popularity among younger, image conscious urbanites. This significantly benefited trendy brands such as Starbucks, which holds a 14% share of the coffee and tea shop market.
- A consumer trend towards “healthy indulgence” has facilitated the rapid growth of health focused QSR operators such as Salad Box, although there is evidence to suggest a notable attitude-behavioural gap still exists in the market.
Reasons to buy
- Specific forecasts of the foodservice market over the next five years (2016-2021) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
- Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics.
- Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within the Romanian foodservice market.

Price: $9995.00

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Related research categories

By sector: Catering (in Foodservice/Catering)

By market: Romania (in Europe)


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