Summary
The Colombian ice cream sector is led by ‘impulse ice cream - single serve’ category in both value and volume terms, in 2018 while the artisanal ice cream category is forecast to register the fastest value and volume growth during 2018-2023. Grupo Nutresa SA, Colombina S.A. and Popsy Pop are the top three companies in the Colombian ice cream sector while Polet and Popsy are the prominent brands in 'impulse ice cream - single serve' and 'take-home and bulk ice cream', respectively. Hypermarkets & supermarkets accounted for the leading share in the distribution of ice cream products while flexible packaging is the most commonly used pack material in the country. Consumption of ice cream is higher among females than males in the country.
This Country Profile report on the Ice cream sector in Colombia provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
• Sector data: Overall sector value and volume data with growth analysis for 2013-2023
• Category coverage: Value and growth analysis for artisanal ice cream, impulse ice cream - single serve, and take-home and bulk ice cream with inputs on individual segment share within each category and the change in their market share forecast for 2018-2023
• Leading players: Market share of companies and private labels in value terms in 2018
• Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, food & drinks specialists, department stores, convenience stores, cash & carries and warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, e-retailers, and other general retailers
• Packaging data: consumption breakdown for pack materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, rigid plastics, paper & board and others; pack type data for tub, bag/sachet, wrapper, box, film, can, tray, foil and other pack type; closure type data for prize off, screw top and others; primary outer type data for carton - folding, sleeve, bag, shrink wrap.
Scope
• The per capita consumption of ice cream was higher in Colombia compared to the regional level but lower when compared to the global level in 2018
• Colombian consumers prefer premium products in the ice cream sector
• The health & wellness market is led by the ‘take-home and bulk ice cream’ category in the Colombian ice cream sector
• In the ‘impulse ice cream - single serve’ category, products with health & wellness claims are forecast to grow at a slower CAGR than products without health & wellness claims during 2018-2023
• Flexible packaging is the most commonly used pack material in the Colombian ice cream sector
• Bag/sachet is the most commonly used pack type in the Colombian ice cream sector
• Kids & babies account for the leading share in the consumption of ice cream in Colombia
Reasons to buy
• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
• Manufacturers can identify the opportunities to position products with H&W attributes/benefits
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Report scope
Executive summary
Colombia in the global and regional context
Colombia in the global and Latin America ice cream sector
Colombia compared to other leading countries in the Latin America
Per capita consumption and expenditure - Colombia compared to the Latin America and global levels
Sector analysis - Ice Cream
Country snapshot - ice cream sector in Colombia
Value and volume analysis - ice cream sector in Colombia
Degree of trading up/down in the Colombian ice cream sector
Cross-category comparison - value and growth rate
Change in category share by value
Cross-category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: artisanal ice cream
Category analysis: impulse ice cream - single-serve
Segment analysis (in value terms): impulse ice cream - single-serve
Segment analysis (in volume terms): impulse ice cream - single-serve
Category analysis: take-home and bulk ice cream
Segment analysis (in value terms): take-home and bulk ice cream
Segment analysis (in volume terms): take-home and bulk ice cream
Distribution analysis
Distribution channel share analysis: ice cream
Distribution channel share analysis by category
Competitive landscape
Leading companies in the sector (in value and volume terms) in the ice cream sector, 2018
Top companies share by brand (in value terms and volume terms) in the ice cream sector, 2018
Brand shares of top five companies (in value terms and volume terms) by category, 2018
Degree of consolidation/fragmentation by category
Health & wellness
Health & wellness trend analysis
Health & wellness market analysis by product attribute
Health & wellness market analysis by consumer benefit
Category comparison - with health & wellness and without health & wellness claims
Packaging analysis
Pack material
Pack type
Closure type
Consumergraphics
Demographic analysis
Appendix
List of Tables
Country snapshot - leading value categories
Country snapshot - fastest growing segments
Cross-category comparison - by value (2013-2023)
Cross-category comparison - by volume (2013-2023)
Per capita consumption (by category), Colombia compared to Latin America and global levels (in kg), 2018
Impulse ice cream - single-serve - value analysis by segment, 2013-2023
Impulse ice cream - single-serve - volume analysis by segment, 2013-2023
Take-home and bulk ice cream - value analysis by segment, 2013-2023
Take-home and bulk ice cream - volume analysis by segment, 2013-2023
Change in distribution share, 2013-2018
Top companies share by brand (in value terms and volume terms) in the ice cream sector, 2018
Brand shares of top five companies (in value terms and volume terms) by category, 2018
Category comparison - with health & wellness and without health & wellness claims, 2013-2023
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in kg), 2013-2023
Per capita expenditure, 2013-2023
Ice cream sales distribution in Colombia - by category, 2018
Brand share (in value and volume terms) in the ice cream sector, 2018
Brand share (in value and volume terms) in the ice cream sector by category, 2018
Key health & wellness product attributes driving sales in Colombia, 2013-2023
Key health & wellness consumer benefits driving sales in Colombia, 2013-2023
Pack material (in million pack units), 2013-2023
Pack materials by category (in million pack units), 2018
Pack type (in million pack units), 2013-2023
Pack types by category (in million pack units), 2018
Closure type (in million pack units), 2013-2023
Closure types by category (in million pack units), 2018
Real GDP and annual growth (%), 2015-2023
Nominal GDP and annual growth (%), 2015-2023
Consumer price inflation (%), 2015-2023
Employed people and unemployment rate (%), 2015-2023
Nominal household final consumption expenditure and annual growth (%), 2015-2023
Population and annual growth (%), 2015-2023
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2013-2023
List of Figures
Value and volume share of Colombia in the global and Latin America ice cream sector, 2018-2023
Colombia compared to other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Colombia, Latin America, and global, 2013-2023
PCE comparison - Colombia, Latin America, and global, 2013-2023
Market size and growth analysis by value and volume, ice cream sector, 2013-2023
Extent to which consumers are trading up or down in the ice cream sector
Cross-category comparison - by value growth rate (2013-2023)
Change in category share (in value terms), 2018-2023
Cross-category comparison - by volume growth rate (2013-2023)
Change in category share (in volume terms), 2018-2023
Market size and growth analysis by value and volume, artisanal ice cream category, 2013-2023
Market size and growth analysis by value and volume, impulse ice cream - single-serve category, 2013-2023
Market size and growth analysis by value and volume, take-home and bulk ice cream category, 2013-2023
Share of key distribution channels (in value terms) - ice cream, 2018
Key distribution channel share by category (in value terms), 2018
Leading companies in the sector (in value and volume terms) in the ice cream sector, 2018
Category-wise consolidation/fragmentation (in value terms) - ice cream, 2018
Value of health & wellness claims by category, 2018-2023
Contribution of health & wellness by product attributes, 2018-2023
Contribution of health & wellness by consumer benefits, 2018-2023
Key pack materials in the Colombian ice cream sector, percentage share of pack units, 2018
Annual growth rate by key pack material, 2013-2023
Use of pack material by category (in pack units), 2018
Key pack types in the Colombian ice cream sector, percentage share of pack units, 2018
Annual growth rate by key pack type, 2013-2023
Use of pack type by category (in pack units), 2018
Key closure types in the Colombian ice cream sector, percentage share of pack units, 2018
Annual growth rate by key closure type, 2013-2023
Use of closure type by category (in pack units), 2018
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%)
Population (million) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
