Country Profile: Bakery & Cereals in France

Country Profile: Bakery & Cereals in France

Published: June 2018
Publisher: GlobalData
Product ref: 296262
Pages: 156
Format: PDF
Delivery: By product vendor

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The French bakery & cereals sector is led by the ‘bread & rolls’ category in both value and volume terms, during 2017. The ‘breakfast cereals’ category is expected to register the fastest value and volume growth during 2017-2022. Food & drinks specialists is the leading channel for the distribution of bakery & cereals in the country. Flexible packaging is the most commonly used pack material in the sector, while ‘rigid metal’ is expected to register the fastest growth during 2017-2022. Barilla, Brioche Pasquier and Andros are the leading market players in the French bakery & cereals sector.

GlobalData’s Country Profile report on the Bakery & cereals sector in France provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
• Sector data: Overall sector value and volume data with growth analysis for 2012-2022
• Category coverage: Value and growth analysis for baking ingredients, baking mixes bread & rolls, cakes, pastries & sweet pies, cereal bars, cookies (sweet biscuits), dough products, energy bars, morning goods, and savory biscuits with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
• Leading players: Market share of brands and private labels in value terms in 2017
• Distribution data: Percentage of sales within each category through distribution channels such as food & drinks specialists, hypermarkets & supermarkets, convenience stores, e-retailers, "dollar stores", variety stores & general merchandise retailers, cash & carries and warehouse clubs, vending machine, and others
• Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, paper & board, rigid plastics, rigid metal and others; pack type data for: Film, tray, can, stand up pouch, wrapper, carton-folding, tub, and bag/sachet.


• The per capita consumption of bakery & cereals was higher in France compared to the global and regional levels in 2017
• Of all the categories, bread & rolls was the largest in the French bakery & cereals sector
• Breakfast cereals’ category is forecast to grow the fastest in the French bakery & cereals sector0 during 2017 -2022
• Breakfast cereals category leads the health & wellness market in value terms
• Per capita consumption of ‘bread &rolls’ is higher compared to other bakery & cereals products in France.

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Manufacturers can identify the opportunities to position products with H&W attributes/benefits
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies Mentioned
Associated British Foods Plc
Bright Food (Group) Co. Ltd.
The Kellogg Company
Cereal Partners Worldwide S.A.
General Mills Inc.
The Kraft Heinz Co
The Kellogg Company International Inc
Intersnack Group GmbH & Co. KG
Kambly Sa
United Biscuits
Yildiz Holding AS
The Kraft Heinz Co
Yildiz Holding AS
The Lorenz Bahlsen Snack-World Gmbh & Co Kg
Nestle S.A.
Otsuka Group
Brioche Pasquier
Groupe Limagrain
Groupe Norac SA
La Fournee Doree
Pågengruppen AB
St Michel Biscuits

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Related research categories

By sector: Bakery, Cereals (in Dried foods)

By market: France (in Europe)

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