Country Profile: Bakery & Cereals in Romania

Country Profile: Bakery & Cereals in Romania

Published: April 2019
Publisher: GlobalData
Product ref: 310262
Pages: 157
Format: PDF
Delivery: By product vendor

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The Romanian bakery & cereals sector is led by the bread & rolls category in both value and volume terms in 2018. However, the breakfast cereals category is expected to register the fastest growth in both value and volume terms during 2018-2023. ‘Convenience stores’ is the leading channel for distribution of bakery & cereals products in the country. Flexible packaging is the most commonly used pack material in the sector, followed by rigid plastics. Titan Sa, Vel Pitar S.A and ETI Gida San. ve Tic. A.S. are the leading players in the sector.

GlobalData’s Country Profile report on the bakery & cereals sector in Romania provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

• Sector data: Overall sector value and volume data with growth analysis for 2013-2023.
• Category coverage: Value and growth analysis for baking ingredients, baking mixes, bread & rolls, breakfast cereals, cakes, pastries & sweet pies, cereal bars, cookies (sweet biscuits), dough products, energy bars, morning goods, and savory biscuits with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.
• Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries and warehouse clubs , “dollar stores”, variety stores & general merchandise retailers, convenience stores, department stores, drug stores & pharmacies, e-retailers, food & drinks specialists, hypermarkets & supermarkets, vending machines, and other general retailers.
• Leading players: Market share of brands and private labels in both value and volume terms in 2018.
• Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, rigid metal, paper & board and others; pack type data for: bag/sachet, film, carton - folding, wrapper, blister pack, tub, tray, foil and others.


• The Romanian bakery & cereals sector is expected to grow at a CAGR of 4.7% by value during 2018-2023
• Bread & rolls is the largest category in value terms in the Romanian bakery & cereals sector
• Breakfast cereals category is expected to register fastest value growth at a CGAR of 9.4% during 2018-2023
• Convenience store is the largest distribution channel with a value share of 49.4%
• Titan, Grau Intreg, Eti Mek are the top three companies in the sector
• Flexible packaging accounted for a share of 94.2% in the Romanian bakery & cereals sector
• The consumption of bakery & cereals is higher among males than females in the Romania.

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies Mentioned
Titan Sa
Vel Pitar S.A.
ETI Gida San. ve Tic. A.S.
KEX Confectionery SA.
Dobrogea Grup SA
Balconi S.P.A
Mondelez International Inc
Freddi Dolciaria S.P.A.
Cereal Partners Worldwide S.A.
Dr. August Oetker Kg

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Related research categories

By sector: Bakery, Cereals (in Dried foods)

By market: Romania (in Europe)

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