Country Profile: Bakery & Cereals in the Netherlands

Country Profile: Bakery & Cereals in the Netherlands

Published: June 2018
Publisher: GlobalData
Product ref: 296271
Pages: 152
Format: PDF
Delivery: By product vendor

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The Dutch bakery & cereals sector is led by the ‘bread & rolls’ category in both value and volume terms, while, the morning goods category is expected to grow at the fastest CAGR during 2017-2022. Hypermarkets & supermarkets is the leading channel for distribution of bakery & cereals in the country. Flexible packaging is the most commonly used pack material in the sector, while paper & board is forecast to register the fastest growth during 2017-2022. ‘Bolletje Bv’, ‘Mondelez International, Inc’, and ‘Yildiz Holding AS’ are the leading players in the Dutch bakery & cereals sector.

GlobalData’s Country Profile report on the Bakery & cereals sector in the Netherlands provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
• Sector data: Overall sector value and volume data with growth analysis for 2012-2022
• Category coverage: Value and growth analysis for baking ingredients, baking mixes bread & rolls, cakes, pastries & sweet pies, cereal bars, cookies (sweet biscuits), dough products, energy bars, morning goods, and savory biscuits with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
• Leading players: Market share of brands and private labels in value terms in 2017
• Distribution data: Percentage of sales within each category through distribution channels such as food & drinks specialists, hypermarkets & supermarkets, convenience stores, e-retailers, "dollar stores", variety stores & general merchandise retailers, cash & carries and warehouse clubs, vending machine, and others
• Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, paper & board, rigid plastics, rigid metal and others; pack type data for: Film, tray, can, stand up pouch, wrapper, carton-folding, tub, and bag/sachet.


• With value sales of €2,708.5 million, bread & rolls is the largest category in 2017, while morning goods category is forecast to grow the fastest at a CAGR of 3.7% during 2017-2022
• The morning goods category is expected to gain maximum market share in value terms during 2017-2022
• Ready-to-eat cereals, valued at €95.5 million (US$107.7 million) in 2017, is the largest segment in the breakfast cereals category
• Dough products is the most consolidated category in the Dutch bakery & cereals sector in 2017
• Bag/sachet is the most commonly used pack type in the Dutch bakery & cereals sector.

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Manufacturers can identify the opportunities to position products with H&W attributes/benefits
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies Mentioned
Yildiz Holding AS
Mondelez International Inc
Haust B.V
Van Der Meulen
Bolletje Bv
Van Der Breggen
Golden Pretzel
Lotus Bakeries
Continental Bakeries B.V.
Banketbakkerij Merba BV
Pally Biscuits B.V

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Related research categories

By sector: Bakery, Cereals (in Dried foods)

By market: Netherlands (in Europe)

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