Country Profile: Bakery & Cereals in the Philippines

Country Profile: Bakery & Cereals in the Philippines

Published: June 2018
Publisher: GlobalData
Product ref: 296272
Pages: 145
Format: PDF
Delivery: By product vendor

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The Filipino bakery & cereals sector is led by the ‘cookies (sweet biscuits)' category in value terms. However, the savory biscuits category is expected to register the fastest value growth during 2017-2022. Hypermarkets & supermarkets gained the maximum distribution share during 2012-2017. Rebisco Group of Companies, Monde Nissin and JG Summit Holdigs Inc. are the leading market players in the Filipino bakery & cereals sector. Morning goods, bread & rolls and dough products are the most fragmented categories in the sector, thereby creating opportunities for new players.

GlobalData’s Country Profile report on the Bakery & cereals sector in the Philippines provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
• Sector data: Overall sector value and volume data with growth analysis for 2012-2022
• Category coverage: Value and growth analysis for baking ingredients, baking mixes bread & rolls, cakes, pastries & sweet pies, cereal bars, cookies (sweet biscuits), dough products, energy bars, morning goods, and savory biscuits with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
• Leading players: Market share of brands and private labels in value terms in 2017
• Distribution data: Percentage of sales within each category through distribution channels such as food & drinks specialists, hypermarkets & supermarkets, convenience stores, e-retailers, "dollar stores", variety stores & general merchandise retailers, cash & carries and warehouse clubs, vending machine, and others
• Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, paper & board, rigid plastics, rigid metal and others; pack type data for: Film, tray, can, stand up pouch, wrapper, carton-folding, tub, and bag/sachet.


• The per capita consumption of bakery & cereals was lower in the Philippines compared to the global and regional levels in 2017
• Per capita consumption of Bread & rolls is higher compared to other bakery & cereals products in the Philippines
• Hypermarkets & supermarkets is the leading distribution channel in the Filipino bakery & cereals sector
• Flexible packaging is the most commonly used pack material in the Filipino bakery & cereals sector.

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Manufacturers can identify the opportunities to position products with H&W attributes/benefits
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies Mentioned
Monde Nissin
JG Summit Holdigs Inc.
QAF Limited
Rebisco Group of Companies
Marby Food Ventures
Filipino Baker
Mondelez International Inc
Grand Alphatech International Corporation
Red Ribbon
Pan - A - Cup

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Related research categories

By sector: Bakery, Cereals (in Dried foods)

By market: Philippines (in Asia)

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