Country Profile: Bakery & Cereals in the UK

Country Profile: Bakery & Cereals in the UK

Published: June 2018
Publisher: GlobalData
Product ref: 296283
Pages: 151
Format: PDF
Delivery: By product vendor

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The UK bakery & cereals sector is led by the bread & rolls category in both value and volume terms. The energy bars category is expected to register the fastest value growth during 2017-2022. Hypermarkets & supermarkets is the leading channel for distribution of bakery & cereals products in the country. Energy bars with health & wellness claims are forecast to register the fastest growth during 2017-2022. Flexible packaging is the most commonly used pack material in the sector, followed by rigid plastics. Warburton’s, Kingsmill and Hovis are the leading brands in the UK bakery & cereals sector.

GlobalData’s Country Profile report on the Bakery & cereals sector in the UK provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
• Sector data: Overall sector value and volume data with growth analysis for 2012-2022
• Category coverage: Value and growth analysis for baking ingredients, baking mixes bread & rolls, cakes, pastries & sweet pies, cereal bars, cookies (sweet biscuits), dough products, energy bars, morning goods, and savory biscuits with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
• Leading players: Market share of brands and private labels in value terms in 2017
• Distribution data: Percentage of sales within each category through distribution channels such as food & drinks specialists, hypermarkets & supermarkets, convenience stores, e-retailers, "dollar stores", variety stores & general merchandise retailers, cash & carries and warehouse clubs, vending machine, and others
• Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, paper & board, rigid plastics, rigid metal and others; pack type data for: Film, tray, can, stand up pouch, wrapper, carton-folding, tub, and bag/sachet.


• The per capita consumption of bakery & cereals in the UK is higher when compared to the global level, but lower than the regional level in 2017.
• Of all the categories, Bread & rolls is the largest in the UK bakery & cereals sector
• Energy bars category is forecast to grow the fastest in the UK bakery & cereals sector during 2017 -2022
• Warburton’s and Kingsmill are leading value brands in the UK bakery & cereals sector
• Hypermarkets & supermarkets is the leading distribution channel in the UKbakery & cereals sector, followed by food & drinks specialists and convenience stores.

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Manufacturers can identify the opportunities to position products with H&W attributes/benefits
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies Mentioned
Associated British Foods Plc
Bright Food (Group) Co Ltd
British Sugar plc
Cereal Partners Worldwide S.A.
Dr. August Oetker KG
General Mills Inc
Mars Incorporated
Mondelez International Inc
PepsiCo Inc
Premier Foods Group
Yildiz Holding A.S.

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Related research categories

By sector: Bakery, Cereals (in Dried foods)

By market: United Kingdom (in Europe)

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