Country Profile: Bakery & Cereals sector in Turkey

Country Profile: Bakery & Cereals sector in Turkey

Published: June 2017
Publisher: GlobalData
Product ref: 283109
Pages: 150
Format: PDF
Delivery: By product vendor

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The Bakery & Cereals sector in Turkey is led by the Bread & Rolls market while Breakfast Cereals market is forecast to register the fastest value growth during 2016-2021. The sector is fragmented with top five brands accounting for 6.6% share in 2016. Food & Drinks Specialists is the leading channel for the distribution of bakery and cereal products in the country. Flexible Packaging is the most commonly used packaging material in the sector. Hanimeller and Cay Keyfi are the leading brands in the country.

GlobalData’s Country Profile report on the Bakery & Cereals sector in Turkey provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
• Market data: Overall market value and volume data with growth analysis for 2011-2021
• Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Breads & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
• Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
• Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
• Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.


• The Bakery & Cereals sector in the Turkey is forecast to grow at 1.9% CAGR in value terms during 2016-2021
• Bread & Rolls is the largest market in value terms in Turkish Bakery & Cereals sector
• Food & Drinks Specialists is the largest distribution channel, followed by Hypermarkets & Supermarkets
• The per capita consumption of Bakery & Cereals is higher in Turkey compared to the global and regional level
• Private label penetration is highest in the Breakfast Cereals market
• The Breakfast Cereals market is forecast to register the fastest growth

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Manufacturers can identify the opportunities to position products with H&W attributes/benefits
• Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Price: $875.00

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Related research categories

By sector: Bakery, Cereals (in Dried foods)

By market: Turkey (in Asia)

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