Country Profile: Confectionery Sector in Hungary

Country Profile: Confectionery Sector in Hungary

Published: November 2017
Publisher: GlobalData
Product ref: 286050
Pages: 100
Format: PDF
Delivery: By product vendor

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The Hungarian Confectionery sector is led by the Chocolate market in both value and volume terms, while Sugar Confectionery market is expected to register the fastest growth in value terms during 2016-2021. Hypermarkets & Supermarkets account for a leading share in the distribution of confectionery products in the country. Health & Wellness attributes such as ‘Free From’ and ‘Functional & Fortified’ and consumer benefits such as ‘Health Management’ and ‘General Wellbeing’ are the most sought after Health & Wellness claims in the Hungarian Confectionery sector. Flexible Packaging is the most commonly used package material and is also expected to register the fastest growth during 2016-2021. Mars, Incorporated and Mondelez International, Inc are the leading market players in the sector.

GlobalData’s Country Profile report on the Confectionery sector in Hungary provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
•Market data: Overall market value and volume data with growth analysis for 2011-2021.
•Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
•Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
•Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
•Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.


•The per capita consumption of Confectionery is higher in Hungary compared to the global level
•The Sugar Confectionery market is forecast to register the fastest growth during 2016-2021
•Hypermarkets & Supermarkets is the largest distribution channel followed by Convenience Stores
•Orbit accounts for the leading value share in the Hungarian Confectionery sector
•Flexible Packaging is the most commonly used package material in the Hungarian Confectionery sector

Reasons to buy

•Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
•Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
•Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
•Manufacturers can identify the opportunities to position products with H&W attributes/benefits
•Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
•Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Price: $875.00

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Related research categories

By sector: Confectionery

By market: Hungary (in Europe)

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