Country Profile: Fish & Seafood in Poland

Country Profile: Fish & Seafood in Poland

Published: May 2018
Publisher: GlobalData
Product ref: 296303
Pages: 106
Format: PDF
Delivery: By product vendor

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The Polish fish & seafood sector is led by the ‘fresh fish & seafood (counter)’ category in value terms, while the ‘chilled raw packaged fish & seafood - whole cuts’ category is expected to register the fastest value growth during 2017-2022. Hypermarkets & supermarkets is the leading channel for distribution of fish & seafood in the country. Rigid plastics is the most commonly used pack material in the sector, and paper & board is forecast to register the fastest growth during 2017-2022. Lisner Sp.z Oo, Graal Group, and Abramczyk Co are the leading market players in the Polish fish & seafood sector.

GlobalData’s Country Profile report on the fish & seafood sector in Poland provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
• Sector data: Overall sector value and volume data with growth analysis for 2012-2022
• Category coverage: Value and growth analysis for oils, and solid fats with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
• Leading players: Market share of brands and private labels in value terms in 2017
• Distribution data: Percentage of sales within each category through distribution channels such as cash & carries and warehouse clubs, hypermarkets & supermarkets, convenience stores, food & drinks specialists, e-retailers, vending machine, department stores, and others
• Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, paper & board, rigid plastics, rigid metal and others; pack type data for: Tray, can, stand up pouch, wrapper, blister pack, carton-folding, tub, and bag/sachet.


• The per capita consumption of fish & seafood was higher in Poland compared to global and regional levels in 2017
• The ‘fresh fish & seafood (counter)’ category is expected to gain maximum market share in value terms during 2017-2022
• Per capita consumption of ‘chilled raw packaged fish & seafood - processed’ is higher when compared to other fish & seafood products in Poland
• Hypermarkets & supermarkets is the leading distribution channel in the Polish fish & seafood sector
• Private label penetration is higher in the ‘ambient fish & seafood’ category
• Rigid plastics is the most commonly used pack material in the Polish fish & seafood sector
• Older consumers account for the leading share in the consumption of fish & seafood in Poland.

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Manufacturers can identify the opportunities to position products with H&W attributes/benefits
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies Mentioned
Lisner Sp.z Oo
Abramczyk Co
Wilbo S.A.
Luis Calvo Sanz
Graal Group
Losos Ustka
MyFood Spólka z ograniczona odpowiedzialnoscia Sp.k.
King Oscar
Seko S.P.A.

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Related research categories

By sector: Seafood, Fish (in Seafood)

By market: Poland (in Europe)

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