Country Profile: Ice cream in Italy

Country Profile: Ice cream in Italy

Published: June 2018
Publisher: GlobalData
Product ref: 296327
Pages: 98
Format: PDF
Delivery: By product vendor

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Summary

The Italian ice cream sector is led by the ‘take-home and bulk ice cream’ category in both value and volume terms in 2017. The category is also forecast to register fastest value and volume growth during 2017-2022. Hypermarkets & supermarkets is the leading channel for the distribution of ice cream in the country. Flexible packaging is the most commonly used pack material in the sector followed by rigid plastics. Unilever, Sammontana Spa and Nestle SA are the leading market players in the Italy ice cream sector.

GlobalData’s Country Profile report on the Ice cream sector in Italy provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
• Sector data: Overall sector value and volume data with growth analysis for 2012-2022
• Category coverage: Value and growth analysis for artisanal ice cream, impulse ice cream - single serve, and take-home and bulk ice cream with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
• Leading players: Market share of brands and private labels in value terms in 2017
• Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, food & drinks specialists, convenience stores, "dollar stores", variety stores & general merchandise retailers, and others
• Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, paper & board, rigid metal and others; pack type data for: box, film, tub, wrapper and bag/sachet.

Scope

• The per capita consumption of ice cream was higher in Italy compared to the global level
• Of the three categories, ‘take-home and bulk ice cream’ was the largest in the Italian ice cream sector
• Hypermarkets & supermarkets is the leading distribution channel in the Italian ice cream sector
• Cornetto is the leading value and volume brand in the Italian ice cream sector
• Flexible packaging is the most commonly used pack material in the Italian ice cream sector.

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Manufacturers can identify the opportunities to position products with H&W attributes/benefits
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.



Companies Mentioned
Unilever
Sammontana Spa
Nestle SA
Valsoia Spa
General Mills Inc.
Mars Incorporated
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Related research categories

By sector: Ice cream

By market: Italy (in Europe)


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