Country Profile: Ice cream in Poland

Country Profile: Ice cream in Poland

Published: June 2018
Publisher: GlobalData
Product ref: 296333
Pages: 96
Format: PDF
Delivery: By product vendor

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Summary

The ice cream sector in Poland is led by the 'impulse ice cream - single serve' category in value terms, while the 'take-home and bulk ice cream ' category is expected to register the fastest value growth during 2017-2022. Food & drinks specialists held the largest market share among all the distribution channels in the sector. Flexible packaging is the most commonly used pack material in the sector, followed by paper & board. P.P.L. Koral, Unilever, and Zielona Budka are the leading market players in the Polish ice cream sector.

GlobalData’s Country Profile report on the Ice cream sector in Polish provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
• Sector data: Overall sector value and volume data with growth analysis for 2012-2022
• Category coverage: Value and growth analysis for artisanal ice cream, impulse ice cream - single serve, and take-home and bulk ice cream with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
• Leading players: Market share of brands and private labels in value terms in 2017
• Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, food & drinks specialists, convenience stores, "dollar stores", variety stores & general merchandise retailers, and others.

Scope

• The per capita consumption of ice cream is higher in Poland compared to global and regional levels in 2017
• The ‘take-home and bulk ice cream’ category is expected to gain value share during 2017-2022
• The ‘take-home and bulk ice cream’ category is expected to gain volume share during 2017-2022
• Per capita consumption of ‘take-home and bulk ice cream’ is higher when compared to other ice cream products in Poland.

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Manufacturers can identify the opportunities to position products with H&W attributes/benefits
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.



Companies Mentioned
P.P.L. KORAL
Artisanal Producers
Unilever
Zielona Budka
Grycan - Lody od pokoleri
Ice-Mastry Sp. J

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Related research categories

By sector: Ice cream

By market: Poland (in Europe)


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