Country Profile: Meat in Thailand

Country Profile: Meat in Thailand

Published: February 2019
Publisher: GlobalData
Product ref: 309178
Pages: 114
Format: PDF
Delivery: By product vendor

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Summary

The Thai meat sector is led by the fresh meat (counter) category, while chilled raw packaged meat - processed is forecast to register the fastest growth in value terms during 2018-2023. Hypermarkets & supermarkets is the leading channel for distribution of meat products in the country. Flexible packaging is the most commonly used pack material, followed by rigid plastics and rigid metal. Betagro Co., Ltd, Saha Farms Company and Thai - German Meat Product Company Limited. are the leading players in the Thai meat sector.

The report “Country Profile: Meat in Thailand” provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

Key Highlights

• The per capita consumption of meat was lower in Thailand compared to both the global and regional levels in 2018
• Hypermarkets & supermarkets is the leading distribution channel in the Thai meat sector
• S-Pure is the leading brand in both value and volume terms in the Thai meat sector
• Private label penetration is the highest in cooked meats - packaged category
• Brands are growing at a higher CAGR than private labels in the Thai meat sector
• Flexible packaging is the most commonly used pack material in the Thai meat sector
• Consumption of meat is higher among women compared to men in Thailand

Scope

The Country Profile report on the meat sector in Thailand provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

• Sector data: Overall industry value and volume data with growth analysis for 2013-2023.
• Category coverage: Value and growth analysis for ambient meat, chilled raw packaged meat - processed, chilled raw packaged meat - whole cuts, cooked meats - counter, cooked meats - packaged, fresh meat (counter), and frozen meat with inputs on individual segment share within each category and the change in their market share forecast for 2018-2023.
• Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries and warehouse clubs, convenience stores, food & drinks specialists, e-retailers, hypermarkets & supermarkets, and other general retailers.
• Leading players: Market share of brands and private labels in both value and volume terms in 2018.
• Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, rigid metal, paper & board and others; pack type data for: can, film, bottle, tray, tub, bag/sachet, stand up pouch and carton - folding.

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.



Companies Mentioned
Betagro Co. Ltd
Saha Farms Company
Thai - German Meat Product Company Limited.
Hormel Foods Corporation
Smart Eat
Hi-Q Food Products Company Limited
Mae Ploy
Charoen Pokphand Group
Mod EE
Prantalay Marketing Co. Ltd.
Huaykaew
Tulip Food Company A/S

Price: $875.00

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Related research categories

By sector: Meat, poultry

By market: Thailand (in Asia)


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