Country Profile: Meat sector in China

Country Profile: Meat sector in China

Published: April 2017
Publisher: GlobalData
Product ref: 283002
Pages: 116
Format: PDF
Delivery: By product vendor

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Summary

The Chinese Meat sector is the largest in value terms in the APAC region. Growing disposable income coupled with higher proportion of younger demographics are driving the demand for meat in the country. Of the seven markets, Fresh Meat (Counter) is the largest market in terms of value and volume share. Food and Drinks Specialist is the leading distribution channel for meat in the country, while Rigid Plastic is the most commonly used packaging material. Shuanghui, Grassland Xingfa and Dahongmen are the leading brands in the Chinese Meat sector.

GlobalData’s Country Profile report on the Meat sector in China provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
• Market data: Overall market value and volume data with growth analysis for 2011-2021
• Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
• Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
• Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
• Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

• The Chinese Meat sector accounted for a value share of 22% of the global market and 71% of the regional market in 2016.
• Of the seven markets, Fresh Meat (Counter) is the largest market in the Chinese Meat sector, while Ambient Meat is expected to grow fastest during 2016-2021.
• Health & Wellness attributes such as ‘Food Minus’ and consumer benefits such as ‘Weight & Shape Management’ are the most sought after Health & Wellness claims in the Chinese Meat sector.
• The Chinese Meat sector is fragmented with the top five players accounting for nearly 6.7% of the market share by value in 2016.
• Food & Drink Specialists is the leading distribution channel for the Chinese Meat sector, accounting for a total value share of 56% in 2016.
• Rigid Plastics is the most commonly used packaging material in the Chinese Meat sector

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Manufacturers can identify the opportunities to position products with H&W attributes/benefits
• Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

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Related research categories

By sector: Meat, poultry

By market: China (in Asia), China (in BRICM)


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