Country Profile: Meat sector in Malaysia

Country Profile: Meat sector in Malaysia

Published: April 2017
Publisher: GlobalData
Product ref: 283016
Pages: 98
Format: PDF
Delivery: By product vendor

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Rising young population, increasing influence of western diet and subsidies from the government are driving the growth of meat market in Malaysia. Fresh Meat (Counter) is the largest market in both value and volume terms while Cooked Meat - Counter is expected to register fastest growth at a CAGR of 4.2% during 2016-2021. Hypermarkets & Supermarkets is the largest distribution channel for meat products in the country. The Malaysian Meat sector is highly fragmented with the top five players accounting for only 4.5% of the market share; wherein Ramly leads in value and volume terms. Flexible Packaging is the most commonly used packaging material in the Malaysian Meat sector.

GlobalData’s Country Profile report on the Meat sector in Malaysia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
• Market data: Overall market value and volume data with growth analysis for 2011-2021
• Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
• Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
• Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
• Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.


• The Malaysian Meat sector is expected to grow at a CAGR of 3.5% during 2016-2021.
• Of the seven markets, Fresh Meat (Counter) is the largest market in the Malaysian Meat sector.
• Per capita consumption stood at 10.7kg when compared to the global and APAC levels of 16.7kg and 6.8kg, respectively, in 2016.
• The Malaysian Meat sector is fragmented, with the top five players accounting for 4.5% of the market share in 2016.
• Hypermarkets & Supermarkets is the leading distribution channel for the Malaysian Meat sector, accounting for a total value share of 70.3% in 2016.
• Flexible Packaging is the most commonly used packaging material in the Malaysian Meat sector.

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Manufacturers can identify the opportunities to position products with H&W attributes/benefits
• Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Price: $875.00

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Related research categories

By sector: Meat, poultry

By market: Malaysia (in Asia)

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