Country Profile: Prepared Meals sector in Thailand

Country Profile: Prepared Meals sector in Thailand

Published: March 2017
Publisher: GlobalData
Product ref: 282978
Pages: 64
Format: PDF
Delivery: By product vendor

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Summary

The Thai Prepared Meals sector is driven by high employment levels and increasing demand for convenience food, especially among time-strapped consumers. The sector is led by the Ready Meals market in both value and volume terms, which is also forecast to register the fastest growth during 2016-2021 in value terms. Hypermarkets & Supermarkets is the largest channel for the distribution for Prepared Meals in the country, while Rigid Plastics remains the most commonly used packaging material in the sector. Cp, Prantalay and Quick Meal are the leading brands in the Thai Prepared Meals sector.

GlobalData’s Country Profile report on the Prepared Meals sector in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
• Market data: Overall market value and volume data with growth analysis for 2016-2021
• Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
• Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
• Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
• Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for rigid plastics, flexible packaging, rigid metal and others; container data for: trays, bag/sachet, films, can-food and others

Scope

• The Prepared Meals sector in Thailand is expected to grow at a CAGR of 9% during 2016-2021.
• Of the three markets, Ready Meals is the largest in the Thai Prepared Meals sector in 2016.
• Hypermarkets & Supermarkets is the leading distribution channel in the Thai Prepared Meals sector in 2016.
• Cp is the leading brand in value terms, while Prantalay leads in volume terms in 2016.
• Rigid Plastics is the most commonly used packaging material in the Thai Prepared Meals sector.

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Manufacturers can identify the opportunities to position products with H&W attributes/benefits
• Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

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Related research categories

By market: Thailand (in Asia)


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