Country Profile: Savory Snacks in Malaysia

Country Profile: Savory Snacks in Malaysia

Published: July 2018
Publisher: GlobalData
Product ref: 296399
Pages: 114
Format: PDF
Delivery: By product vendor

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Summary

The Malaysian savory snacks sector is led by the processed snacks category in both value and volume terms, while the potato chips category is expected to register the fastest value growth during 2017-2022. Hypermarkets & supermarkets is the leading channel for the distribution of savory snacks in the country. Flexible packaging is the most commonly used pack material in the sector, followed by paper & board. The sales of potato chips with health & wellness claims are forecast to grow at a CAGR of 6.9% during 2017-2022. Mamee Double Decker, Universal Robina, and Oriental Food Industries Sdn Bhd. are the leading market players in the Malaysian savory snacks sector.

GlobalData’s Country Profile report on the savory snacks sector in Malaysia provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
• Sector data: Overall sector value and volume data with growth analysis for 2012-2022
• Category coverage: Value and growth analysis for ethnic/traditional snacks, meat snacks, nuts and seeds, popcorn, potato chips, pretzels and processed snacks with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
• Leading players: Market share of brands in value terms in 2017
• Distribution data: Percentage of sales within each category through distribution channels such as cash & carries and warehouse clubs, hypermarkets & supermarkets, convenience stores, “dollar stores”, variety stores & general merchandise retailers, eRetailers and others
• Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Package material data for flexible packaging, paper & board, rigid metal, rigid plastics, and others; Pack data for: bag/sachet, can, stand up pouch, specialty container, tub, aerosol, tray, and jar.

Scope

• The per capita consumption of savory snacks was lower in Malaysia compared to global and regional levels in 2017
• The potato chips category is expected to gain maximum market share in value terms during 2017-2022
• Per capita consumption of processed snacks was higher when compared to other savory snacks in Malaysia, in 2017
• Hypermarkets & supermarkets is the leading distribution channel in the Malaysian savory snacks sector.
• Flexible packaging is the most commonly used pack material in the Malaysian savory snacks sector, followed by paper & board and rigid plastics.

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.



Companies Mentioned
Universal Robina
Mamee Double Decker
Tong Garden Co. Ltd.
The Kellogg Company
Ngan Yin Groundnut Factory Sdn. Bhd
PepsiCo
Oriental Food Industries Sdn Bhd.
Mondelez International Inc
Malaysia) Sdn Bhd.,Arca
Miaow Miaow Food Products Inc.
Oriental Food Industries Sdn Bhd.
Qiaqia Food Co. Ltd

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Related research categories

By sector: Snack foods

By market: Malaysia (in Asia)


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