Country Profile: Savory Snacks Sector in Thailand

Country Profile: Savory Snacks Sector in Thailand

Published: November 2017
Publisher: GlobalData
Product ref: 286031
Pages: 109
Format: PDF
Delivery: By product vendor

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The Savory Snacks sector in Thailand is driven by changing lifestyles and willingness to try new flavors and high quality products among consumers. Of the seven markets, Processed Snacks is the largest in both value and volume terms, while the Nuts and Seeds market is expected to register the fastest value growth during 2016-2021. Hypermarkets & Supermarkets is the leading channel in the distribution of Savory Snacks products in the country. PepsiCo, Jacy Foods sdn Bhd and The Kellogg Company are the leading market players in the sector.

GlobalData’s Country Profile report on the Savory Snacks sector in Thailand provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
•Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
•Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels, and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
•Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
•Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
•Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid Metal and others; pack type data for: Carton, Bag/Sachet, Tub, Bottle, Jar and Stand Up Pouch.


•Of the seven markets analyzed, Processed Snacks is the largest, registering a CAGR of 4.1% during 2011-2016
•The Per capita consumption of Processed Snacks is noticeably high in Thailand compared to other markets
•Hypermarkets & Supermarkets is the leading channel in the distribution of savory snacks products in the country
•The Nuts and Seeds is the only market in the Thai Savory Snacks sector with Health & Wellness claims
•Flexible Packaging is the most commonly used package material in the Thai Savory Snacks sector
•Kids & Babies accounted for the leading share in the consumption of Savory Snacks in 2016

Reasons to buy

•Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
•Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
•Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
•Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
•Our team of analysts have placed a significant emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
•The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
•Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Price: $875.00

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Related research categories

By sector: Snack foods

By market: Thailand (in Asia)

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