Finland - The Future of Foodservice to 2020

Finland - The Future of Foodservice to 2020

Published: February 2017
Publisher: GlobalData
Product ref: 282900
Pages: 156
Format: PDF
Delivery: By product vendor

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Summary

"Finland - The Future of Foodservice to 2020", published by GlobalData provides extensive insight and analysis of the Finnish Foodservice market over the next five years (2015-2020) and acts as a vital point of reference for operators or suppliers.

Sustained weak economic growth has created an increasingly cost-conscious foodservice market in Finland, with 29% of consumers citing price to be the most important factor influencing decision making. Within the market, a low population density has led international operators to converge in the few populous cities, creating a fiercely competitive environment.

Increasingly, Finnish consumers are thinking and buying local, forcing international operators to incorporate local ingredients, traditions and even celebrities in an attempt to show a connection between their brands and Finnish culture. Operators have been helped by a consumer trend towards “unconventional eating”, creating greater opportunities for out-of-home meal occasions.

The report includes -
• Overview of Finland's macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Finland’s foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
• Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within Finland's foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
• Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Finnish population.
• Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
• Case Studies: Learn from examples of recent successes and failures within the Finnish foodservice market.

Scope

• A fragile economic climate, high unemployment rate and low consumer confidence have solidified a shift towards a price conscious market, with Finnish consumers seeking out discounts and promotions across all foodservice channels.
• A trend towards “localism” amongst consumers has led operators to incorporate local ingredients and traditions in order to show a connection between their brands and Finnish culture.
• Retail operators' continued use of coffee as a loss leader has limited value growth of the coffee and tea shop channel in a country renowned for high consumption.

Reasons to buy

• Specific forecasts of the foodservice market over the next five years (2015-2020) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
• Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics.
• Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Finland's foodservice market.

Price: $4995.00

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Related research categories

By sector: Catering (in Foodservice/Catering)

By market: Finland (in Europe)


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