Food & Grocery Shopper Profile, Ireland - Sector Insight

Summary

This report provides an overview of Food and Grocery shoppers profile attitudes, usage, Top 10 retailers, market forecasts in Ireland

Scope

• Supervalu, Dunnes stores and Tesco lead food & grocery sector in Ireland
• Private labels and promotional offers to drive sectors growth
• Low online penetration offers growth potential for both new and existing players
• Working age shoppers drive the sector sales

Reasons to buy

• The food & grocery sector in Ireland is dominated by three retailers Supervalu, Dunnes stores and Tesco that together accounted for 38.2% of the sector sales in 2019.
• Huge store networks and popularity of these retailers among shoppers drive their sales.
• While nearly half of the shoppers (48%) purchased at Tesco, Dunnes stores and Supervalu attracted 31% and 23% of the shoppers respectively.

Summary
Store images
Shoppers’ profile
Top 10 retailers’ market share
Retailers’ share of shoppers
Key performance metrics
Market positioning of Top 10 retailers
Food & grocery market
Methodology