ForeSights: Meat Alternatives Trend in Seafood

Summary

Alternative seafood innovations imitate the meat category with plant-based ingredients or with cells redesigned to look and taste like the real thing.

In the current climate of alternative meat products, the seafood category is still growing with investments from large equity firms. This innovation exists in the cross-section of health and sustainability.

Alternative seafood are plant- or cell-based "seafoods" meant to be a healthy and sustainable alternative to fish, crab, shrimp, and so on.

Scope

• Seafood consumption is increasing and unsustainable.
• There are opportunities for seafoods alternatives, but the sub-category is not moving ahead as quickly as meat alternatives.
• Seafood alternatives will deal with issues related to overfishing and mercury exposure fears.
• The winner in the space will be able to scale.
• Seafood is already considered healthier than meat, so marketing its flavors and sustainability is key.

Reasons to buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

1. Introduction
2. What?
3. Why?
4. Take-Outs
5. Appendix