Fortified/Functional Packaged Food in Greece

Fortified/Functional Packaged Food in Greece

Published: May 2017
Publisher: Euromonitor International
Product ref: 277036
Pages: 24
Format: PDF
Delivery: Immediate download

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High selling prices in comparison to standard alternatives and a back-to-basics trend resulted in a decline in sales of fortified/functional packaged food. Amidst the limited growth potential, companies started to withdraw investment from the category, further hindering growth. In response to ongoing economic problems in the country, Greeks cut down their spending on packaged food, moving away from value-added products sold at premium prices, especially as these failed to convince consumers abou...

Euromonitor International's Fortified/Functional Packaged Food in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Original price: $990.00

Price: $792.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Functional (in Health and well-being), Packaged food (in Packaged/Canned food)

By market: Greece (in Europe)


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